Prolific Interactive

06/24/2019

Prolific is joining The We Company.

When we started Prolific 10 years ago, we had little more than a pair of computers, a whiteboard, and a table in a small office overlooking a graveyard. Today, we’ve grown to a thriving team working on dozens of products.

One of the key pivots in Prolific’s history was our jump into the mobile space – we attribute this shift to our team’s hunger to be expert learners and creators. As we’ve grown, we discovered that as creators one of our core values is to: “Take the path of greatest impact.” This statement rings even truer today. We’re thrilled to announce Prolific will be taking a path of great impact and will join The We Company.

We want to take this time to thank the incredible people and partners who have supported us over the years. Thank you for pushing us, trusting us, believing in us, for providing positivity and reassurance, and of course -- the fun. We’ll carry your encouragement with us in all of our future endeavors.

As always, thank you for the challenge.

With Love & Reflection,
Bobak & Eric
Founders of Prolific

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06/18/2019

Customers like to feel understood, not watched. That’s why flexing your personalization muscle too much or too often risks alienating your users. In the final post of our Personalization blog series, Growth Manager Tom Havin takes a deeper look at the importance of quality over quantity when it comes to delivering personalized content. Read Tom's article here: http://bit.ly/2R7791D

06/13/2019

Our Personalization blog series continues this week as Growth Manager Robert O’Dowd explores the importance of personalizing content beyond messaging. Learn how leading brands are improving the user experience with tools that automate the personalization of content based on valuable data: http://bit.ly/2R760qR

06/11/2019

There were a number of updates from WWDC19 – Apple's Annual Developer Conference – that we found intriguing. Our team thinks SwiftUI has great potential to effect change. Read Harlan Kellaway's article to get our take:

Swift changed iOS development and we think the release of SwiftUI – may not be as seismic – but has great potential to change iOS development.

06/07/2019

From email marketing to push notifications and in-app messaging, learn how Prolific's Director of Growth Services, Rebecca Nackson, makes the greatest impact with personalization that goes beyond the {{$first_name}}: http://bit.ly/2MsMHcT

05/28/2019

Most marketers are stuck in a constant loop of creating new content. (We’re exhausted just thinking about it.) How do you produce high-quality content as quickly as your audience demands? Prolific Growth Manager, Maria Bonello, has a perspective that’s changed the game: http://bit.ly/2VXgKxV

05/21/2019

Ever wonder what is inside the mysterious “black box” of a compiler? Check out Divya's – an iOS Engineer here at Prolific – high-level overview of the structure of compilers.

https://bit.ly/2EeFHtK

05/21/2019

If you're experimenting with new ideas – whether you're at a startup or Fortune 500 company – we recommend checking out Optimizely's Test & Learn Virtual Summit. Our partner Amplitude will be sharing the power of their tool to help you find your product's north star at 4pm ET/1pm PT. It's not too late to register: https://bit.ly/2DkvOds

Register for a chance to win a free copy of Hooked: How to Build Habit Forming Products with a personal note from the author, Nir Eyal! Terms and Conditions

05/20/2019

It doesn’t matter how fast you sprint if you drop the baton. A smooth handoff between design and development is key to launching a product that doesn’t suck.

In the third episode of Creating Premium, we’ll help you get your team speaking the same design language so you can bring your ideas to market faster.

It doesn’t matter how fast you sprint if you drop the baton. A smooth handoff between design and development is key to launching a product that doesn’t suck....

05/15/2019

From panel discussions to keynotes and workshops, over 2,500 leaders from the industry’s top brands came together for two full days of learning and relationship-building at MAU 2019. If you couldn’t make it to Vegas this year, don’t worry – the Prolific team has got you covered with highlights and trends from this year’s event. Read our full recap here: http://bit.ly/2YviAT8

05/15/2019

Google’s annual developer conference last week was a whirlwind of activity, announcements, and inspirational discoveries. Here's what we learned at Google I/O 2019.

http://bit.ly/2Q7ASHl

04/26/2019

Usability testing can improve your products in critical ways, but many are hesitant to do it. Our User Experience Researcher, Lina Breslav, outlines some common reasons people avoid usability testing.

Usability testing can have a huge impact on the quality of your product. If you participate in creating something, you will not identify all critical issues that will stop other users from accomplishing a task. Luckily, usability testing is something that anyone can include in their process.