SolutionPipe.com

SolutionPipe.com After 16 years of working for large B2B companies, the partners of Full Process Marketing started this practice to share their experience with others.

Our team of experienced business people helps small and mid-sized companies to manage their marketing and sales processes from first introduction to final sale. Company values include practical (or feasible) solutions, trackable ROI, and an elastic workforce model.

Day 7 - See the first two site facelifts live.  Plus, 4 simple SEO strategies that anyone can follow.
03/23/2010

Day 7 - See the first two site facelifts live. Plus, 4 simple SEO strategies that anyone can follow.

Two more Makeover sites are up and running. A surge of new content is on the way, but Action Profiles and TripleScoop are already making waves. Each has a unique search engine optimization strategy.

03/22/2010

Day 6 - Social Media for B2B -- Most businesses have had a hard time taking the leap to social media. Here are the 4 "Things to Be" for those businesses! Dive in!

In preparation for Day 6, we picked online communities for each of the five participants in our 10-Day Makeover Project. The participants are now learning how to interact within these groups and how

03/21/2010

Day 5, Part 2: We are introducing a simple writing guide for B2B web sites. Check it out!

How do I get effective web copy? Copy on a web site plays a critical role in whether search engines index your site properly, if directories include your site in listings, and most importantly,

03/21/2010

Day 5 - Writing Good Content. Use these five principles to help guide your web content - sell, scan, relate, value, clarify. Here's how:

Five principles define good web writing: sell, scan, relate, value, clarify. As we roll out website writing for the five participants in our 10-Day Makeover, we welcome your comments on our words and

Day 4 - 10 Web Site Mistakes to Avoid.  Most of these may seem like simple suggestions, but will go a long way to improv...
03/11/2010

Day 4 - 10 Web Site Mistakes to Avoid. Most of these may seem like simple suggestions, but will go a long way to improving the credibility and professional look of your site.

Over the next 3 days, we will launch new designs for our 10-Day Makeover participants. As we prepare for the unveilings, here are a few mistakes we found that we hope you will avoid. The screen

03/10/2010

Day 3 - Remember way back in school when you had to write a paper? The first step was to create an outline, right? Well, many web sites miss this step and then lack a clear focus. What are you trying to say? What are you trying to sell?

A website is a salesperson that speaks for your company. Look at what is written on your website and ask, What is my website saying? Is your website a good representative for your company? Below we

There are many "starter kits" available out there to help newbies build a web site.  But, remember that if you lack a pr...
03/10/2010

There are many "starter kits" available out there to help newbies build a web site. But, remember that if you lack a professional image, you can also lack credibility to your visitors. Check out the difference a pro can make rather quickly.

The first Makeover site out of the gates is Rocky Mountain Reserve. From a distance, you can see we have cleaned up the design and added more content. A complete list of changes are provided at the

03/05/2010

Day 2 - What is the purpose of your site? Design a clear funnel for leads?

In the 10-Day Makeover, the first three days are for planning - not much happening on the sites. The new designs and new content will launch on Days 4 and 5, so be sure to check back next week. Below

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Broomfield, CO
80020

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