Path2Response LLC

10/28/2026

Everyone in Orlando was talking about “Catalyzing Growth,” but nobody wanted to talk about why their match rates are quietly shrinking. Sarah Hunt and Maranda Graham were on the ground at the ANA Masters of Marketing last week, connecting with growth leaders, agencies, and brand marketers.

The common thread? Everyone wants to scale custom audiences across CTV, social, and display, but campaigns keep hitting an invisible wall: low match rates, broken identity graphs, and audience data built on stale guesswork.

Good news: we can help.

Through our custom audience modeling and Path2Linkage identity resolution, we help brands and agencies resolve fragmented graphs and build high-performing audiences.

If you’re planning your next campaign flight or looking to fix low audience match rates, send Sarah a DM or reach out to our team. Let’s review your identity gaps and build audiences that drive revenue.

10/14/2026

Welcome, Sarah Hunt, to the Path2Response Team! Sarah has extensive hands-on experience across digital media buying, data licensing, and digital audience strategies. She understands the targeting blind spots buyers encounter every day and will play a pivotal role in helping clients scale their audience strategies and maximize the value of their licensed data.

Sarah will lead the charge in helping clients navigate modern licensing models to build smarter, more responsive audience connections.

10/12/2026

If you’re looking to sharpen your year-end strategy and break through donor fatigue, the DMAW Multi-Channel Innovation Mini-Con is designed for exactly that. It’s packed with peer-tested frameworks on connecting touchpoints, improving retention, and maximizing net revenue.

Donor acquisition channels are shifting fast, and stretching a development budget across direct mail, digital, and email requires more than guesswork—it requires a coordinated multichannel strategy that actually drives gifts.

We’re proud to sponsor this year’s event to support the nonprofit fundraising community. While you’re there, let’s grab a coffee and talk through your acquisition mix.

Secure your spot here: https://app.ingo.me/q/tm1hv

09/22/2026

Donor acquisition channels are shifting fast, and stretching a development budget across direct mail, digital, and email requires more than guesswork—it requires a coordinated multichannel strategy that actually drives gifts.

If you’re looking to sharpen your year-end strategy and break through donor fatigue, the DMAW Multi-Channel Innovation Mini-Con is designed for exactly that. It’s packed with peer-tested frameworks on connecting touchpoints, improving retention, and maximizing net revenue.

We’re proud to sponsor this year’s event to support the nonprofit fundraising community. While you’re there, let’s grab a coffee and talk through your acquisition mix.

Secure your spot here: https://app.ingo.me/q/tm1hv

09/17/2026

Same creative. Same mailing cadence. Different data, and the results moved.

A heritage apparel & gift catalog had a loyal audience but a stalled Winter campaign: Response Index of 83, AOV Index of 88. No strategy overhaul. No new creative. Just backend model enhancements — deeper data signals, sharper audience selection.

The next season: Response Index jumped to 105. AOV Index climbed to 103.

Do data different. Get different results.

See how →

Read this heritage apparel case study to see how Path2Response drove double-digit direct mail growth for a classic apparel and gift brand.

09/03/2026

The donor relationship just got a rewrite. 📝 There are 7 trends are reshaping fundraising in 2026, and most nonprofits aren't ready.
The shifts:
🔹 Donor value > donor volume
🔹 AI now shapes how donors find you, not just how you reach them
🔹 DAF gifts are 12x larger — and growing mainstream
🔹 Trust is becoming the real competitive edge

Why it matters: The old playbook measured transactions. The new one measures relationships.
Bruce Hammer breaks down all 7 shifts and what to do about them.

Trends Shaping Fundraising in 2026 Insights gathered from 20+ nonprofit leaders representing agencies, nonprofits,consultants, data providers, and technology partners.Whether you joined us in the room at The Bridge Conference or are reviewing these trends from afar, one truth is clear: the donor rel...

09/01/2026

Balancing Subscriber Acquisition Cost (SAC) against Lifetime Value (LTV) is getting harder every year. Acquisition rates have tightened across publishing for three straight years.

Our Sr. Client Partner, Mike Roots, calls it the quality paradox: overall voluntary churn in publishing is a healthy 2.1%, but first-term churn spikes as high as 25%. The subscribers walking away aren't your readers. They're the ones you never should have acquired in the first place.

The fix isn't more volume. It's targeting the right signals before you spend a dollar on prospecting: things like propensity-to-renew modeling and first-30-day engagement patterns that separate a one-and-done skimmer from a high-LTV loyalist.

Publishers who've shifted to source-level LTV targeting with us have seen lower first-term churn meaningfully as a result.

Is your acquisition strategy still optimized for volume, or has it shifted to signal quality? Let's talk!

Read Mike's full breakdown of the publishing paradox here: https://path2response.com/solving-the-publishing-paradox/

09/01/2026

Your mission deserves a donor acquisition strategy as bold as your vision. Modern nonprofit leaders are driving exponential growth by replacing static lists with real-time behavioral intelligence. Connecting with active givers turns donor expansion into a predictable, repeatable engine.

On MCNY INFO, Path2Response’s Bruce Hammer and Vincent unpack how modern data co-ops scale your impact:
🎯 Precision Over Volume: Target active givers using real-time recency triggers.
🤝 The Co-Op Advantage: Tap shared intelligence to surface hidden, high-value donors.
📈 Scale Without Waste: Build high-performing donor pipelines with predictive modeling.

Watch the full episode: https://youtu.be/SZaICVHBnAc?si=_xKogdFv50QdE-n7

n this episode of the Marketing Club of New York's Sponsor Spotligh...

07/04/2026

Today, we aren’t just celebrating a milestone Fourth of July; we are celebrating a quarter-millennium of freedom, progress, and relentless ambition. From day one, America has been the world's true modern innovator, a nation built on the power of big ideas, rewriting the playbook, and discovering smarter ways to connect people and possibilities.

At Path2Response, that same spirit of innovation drives us every single day. Just as our nation connects us all through shared ideals, our team uses cutting-edge data and advanced analytics to create the meaningful, powerful connections that help businesses grow.

We are proud to build on a legacy of American ingenuity. Today, we celebrate the incredible history that brought us here, and the data-driven future we are building together.

Wishing our team, our partners, and our community a safe and brilliant 250th Independence Day! 🎆❤️🤍💙