10/05/2026
BOO! YOUR BRAND IS SCARY
The Logo Ghost 👻
You will hear people say:
“Nobody knows where the original logo file is, so we just deal with it.”
The signs will become evident.
Maybe it’s hiding in an old email.
Maybe it’s trapped in a Word document.
Maybe Joe, who used to work here, has it on a flash drive from 2017.
Your logo shouldn’t be a mystery every time you need to use it.
A properly built brand should come with organized, usable files for the places you actually use your logo:
AI / EPS / PDF → print and professional production
PNG → digital use, especially when you need a transparent background
JPG → simple digital uses where transparency isn’t needed
SVG → websites and other scalable digital applications
And ideally, those files are clearly named and organized so you can actually find the one you need.
A logo isn’t finished when it looks good on a screen. It’s finished when you can actually use it.
Because your logo should be a tool, not a haunted artifact.
