Vitality Marketing Firm

10/30/2024

"Thanks for motivating me to try sending cold email, just got my first deal" - vendor/friend

10/23/2024

Just featured in the SegMetrics Black Friday Playbook!

🔥 I teamed up with 18 other top experts to share game-changing strategies that will help you crush your Black Friday goals this year! Want to know how B2B companies can maximize Black Friday without copying B2C? 👀 I’m spilling my secrets!

💡 Hint: It’s all about leveraging fiscal year-end budgets and offering smart payment plans.

Get the full guide with 19 proven tactics from the best in the biz 👇 Link in the comments!

10/02/2024

Cold Email Calculator is back!

To use it, enter in 2 scenarios, by choosing how many emails you send for a total campaign. (it says "per day" but it really means for the entire campaign not for a single day)

Now play with the sliders to see just how big a deal hitting inboxes vs. going to spam is playing out in your campaigns.
Or, adjust the reply rate or positive reply rate.

(note to self, don't get your app server suspended as it takes a manual review to unlock it!)

09/23/2024

My guy is just trying to give away a box of free cookies, and I'm over here with multiple replies to him trying to understand how they built their cold email campaign and how they identified me as a prospect.

before my email replies I bet the head of marketing was like "How hard could it be to give away a box of free cookies?"

09/20/2024

Launched a client's new Google Search Ads campaign and already have our first $4500 prospect via our efforts IN UNDER 1 HOUR!

(this is not typical, but welcome!)

09/19/2024

Ever wondered why dumping more money into local ads doesn't always work? 🤔💸

Just uncovered a surprising insight about city-specific marketing that's costing businesses big time.

If you're in marketing or run a business, you need to see this.

Check out my latest blog post in the comments to learn why your local ad strategy might be hitting an invisible ceiling - and what to do about it.

09/19/2024

haha, I failed.

When you call my office line, I have a team of Ai agents that triage calls to route you to the right person.

One of the things it does is learn more about your business marketing needs, and was SUPPOSED to send me a summary of the details of the call...however, it set me a summary of the call components vs. the actual details...totally useless.

If you are going to build Ai agents, don't fall for the "it's easy" they take lots of test like below to get them perfect.

09/19/2024

Strike a balance between audacity and credibility.
You want to wow them, then show them you can back it up. Luke Iha

09/09/2024

09/07/2024

Fight fire with fire:
I'm pretty certain that an Ai bot is filling out the forms on a client website and driving us crazy with email form submission notices.

I tried with multiple CAPTCHA to stop the bot, but I believe that bot is Ai assisted and can see the screen and then solve what is on the screen.

However, Ai isn't really able to read, and to make a long story short, I set up a question on my form that you have to know how many 'r' are in the word strawberry. Only a real person knows and only a real person can fill in the form!

09/02/2024

Quality content matters when it comes to ranking on Google.

If you have ever asked Blake Jennings of OnRamp about what the most reliable used cars are, you know he has PLENTY of awesome info, and thus the content he puts out about it started ranking recently and has a great chance of being on page 1 of Google with 10,000 people a month looking to learn more.

08/26/2024

Reviewing a client's sale call:
I noticed OpenAi (using the same prompt as it has for 6mo) started looking at Interest level and going deeper than it has in the past, did anyone else not change a prompt but notice it wants to dig deeper on it's own?