Liquid Spark

09/25/2026

Don't forget to apply for our Adventure Travel Creator WITS Scholarship!

This new scholarship is for women and non-binary creators of color who make adventure and outdoor travel content for Black and Brown audiences.

The scholarship will offer TWO Creators:
🌎 Creator ticket to WITS 2027 in Ann Arbor, May 21–23,
🌎 $500 travel stipend

Applications are now open, with a deadline of October 25, 2026. The recipients will be selected by Liquid Spark and WITS leadership.

Apply here: https://docs.google.com/forms/d/e/1FAIpQLSd-VQwe7favgv9OCUnHHwI1hpBbVsgSvbcHEp00bEzQOrj2sQ/viewform

Thank you to Wanderful for partnering with us on this effort!

09/17/2026

needed a focused, high-converting site for a singular adventure experience, not a sprawling content platform.

We worked on a new approach to reach this objective as efficiently as possible by building small but powerful site through AI-prompted development, but guided by the same design expertise behind every Liquid Spark build.

See the results in our case study: https://liquidspark.com/success-stories/bridge-walk-ai-website/

See how Liquid Spark built Bridge Walk a lean, design-led website using AI-prompted development, plus a 24/7 AI assistant already reducing phone reservations and driving direct bookings.

09/11/2026

One of the biggest gaps we see in marketing funnels is a mismatch between the content a brand is producing and what its customers actually need at that point in their decision-making process.

We like to call this the content funnel connection.

Each layer of your marketing funnel (Top of Funnel, Middle of Funnel, and Bottom of Funnel) needs different types of content to engage potential guests.

Lots of inspiring TOFU (Top of Funnel) content that builds awareness, but nothing that helps someone compare their options? That’s a gap.

Plenty of BOFU (Bottom of Funnel) “Book Now” messaging, but not enough MOFU (Middle of Funnel) content to educate people and build confidence first? Also a gap.

The goal is to intentionally create content that moves people through the entire journey: awareness → consideration → action.

Swipe through to see how TOFU, MOFU, and BOFU work together, and where your own funnel might be leaking customers.

Read the blog:

The clearest way to create effective tourism marketing content that boosts conversions? By having your content mirror your sales funnel.

09/03/2026

We are so excited to announce our Adventure Travel Creator WITS Scholarship to help support a more diverse adventure travel industry.

This new scholarship is for women and non-binary creators of color who make adventure and outdoor travel content for Black and Brown audiences.

The scholarship will offer TWO Creators:
🌎 Creator ticket to WITS 2027 in Ann Arbor, May 21–23,
🌎 $500 travel stipend

Applications are now open, with a deadline of October 25, 2026. The recipients will be selected by Liquid Spark and WITS leadership.

A note from Julie, Liquid Spark Founder, on the creation of this scholarship:

"The idea is the direct result of my experience at WITS. I was overwhelmed, in the best possible way, by this exceptionally diverse, engaged, empowered, and savvy community.

I decided that Liquid Spark could sponsor travel creators for the 2027 conference who specialize in adventure travel and outdoor recreation content that inspires Black and Brown audiences to engage in this industry at every level. The classic outfitter adventure industry here in the U.S. has never been diverse. We want to help change that."

Apply here: https://docs.google.com/forms/d/e/1FAIpQLSd-VQwe7favgv9OCUnHHwI1hpBbVsgSvbcHEp00bEzQOrj2sQ/viewform

Thank you to Wanderful for partnering with us on this effort!

08/28/2026

When we're not working with our clients to find adventure lovers, we're BEING the adventure lovers! One thing you can count on with the Liquid Spark team is that we walk the walk and talk the talk when it comes to enjoying the great outdoors.

See you in the mountains, on the waves, and everything in-between!

08/24/2026

AI search is changing how travelers discover destinations, tours, and experiences. Make sure business shows up where they're searching!

If you want your travel or tourism business to show up when travelers ask AI tools for recommendations, focus on the signals that make your business easy to understand, trust, and recommend.

You can start with these 6 steps: https://liquidspark.com/6-actionable-steps-to-make-tour-operator-and-travel-websites-visible-to-ai-search-engines/

Make your travel business visible in AI search engines with 6 steps covering the right content, structured data, authority signals, and more.

08/12/2026

We helped Lazy L&B Ranch increase PPC bookings by 259% from 2023 numbers - here's how.

For Lazy L&B Ranch, we overhauled their Google Ads strategy to improve targeting, optimize performance, and help every advertising dollar work harder.

See how a strategic PPC overhaul helped drive better results. Read the full case study: https://liquidspark.com/success-stories/lazy-lb-ranch-ppc-overhaul/

08/06/2026

Who are you really marketing to anymore, the traveler or their AI agent? 🤖 ✈️

Liquid Spark founder Julie Thorner is joining Travel Trends Summit V3 this October 28-29 to unpack that shift and what it means for adventure travel brands. Virtual and free to attend, thanks to the event's sponsors.

Save your spot: https://www.traveltrendspodcast.com/travel-trends-summit-2026

07/22/2026

Couldn't make it to Julie's talks in Patagonia? You can learn all about them here!

Julie, Founder of Liquid Spark, traveled to Patagonia to speak at the Encuentro Internacional de Turismo Sostenible Magallanes, where tourism leaders gathered to discuss the future of sustainable tourism, AI, and authentic storytelling. She presented four sessions focused on helping tourism businesses use AI in practical, meaningful ways to grow while staying true to their mission.

Read more about the event and Julie's experience here:

Julie Thorner spoke at the 2026 Magallanes Chile Sustainable Tourism Conference focused on sustainable tourism, AI, & authentic storytelling.

07/20/2026

Curious what AI tools are most helpful for your tourism business? We have the breakdown here.

We created the 2026 AI Tourism Toolkit: a free, three-part guide designed to help tourism operators, DMOs, and adventure travel businesses move beyond experimentation and start using AI strategically. It includes 50+ curated AI tools, practical workflows, and guidance for keeping your brand voice at the center.

Download the free toolkit and start building a smarter AI strategy: https://liquidspark.com/2026-ai-tourism-toolkit-curated-guides-to-ai-tools-and-processes/

This free 2026 AI Tourism Toolkit is your curated guide to the top AI tools and processes for tourism marketing. April 2026 edition, download today!