Liquid Spark

05/22/2026

We’re one week out from WITS Travel Creator Summit Chattanooga 2026, and we couldn’t be more excited ✨

Julie will be speaking in the closing session alongside Shir Ibgui from Globe Thrivers on a topic that feels especially important right now:

The AI We Want: Shaping a More Inclusive Future of Content Creation

We’ll explore what it means to use AI more intentionally, from addressing bias and ethical concerns to ensuring women and underrepresented voices aren’t left out of the story.

📍 Chattanooga, TN
📆 May 29–31

If you’re thinking about the future of travel, storytelling, and the role AI will play in both, this is a conversation you won’t want to miss.

05/14/2026

The biggest shift in tourism marketing right now isn’t just AI… it’s what AI is making possible.

For years, brands have relied on OTAs for reach. But in exchange, they’ve given up margin, data, and control over the guest relationship.

Now, that balance is changing.

AI is giving tourism brands the ability to:
💥 Show up earlier in the decision process
💥 Build trust faster
💥 Create booking experiences that actually convert.

The result is quality bookings that lead to unforgettable experiences for more guests.

Direct, more profitable, and more connected to your brand.

See all AI strategies to increase bookings in our blog post: https://liquidspark.com/10-ai-tourism-strategies-to-drive-higher-direct-bookings/

04/21/2026

Julie is having a blast at the Austro Chile Turismo Magallanes International Seminar this week!

A seminar full of panels, workshops, talks, and lots of impactful connection, Julie has met many professionals, innovators, and decision-makers that are just as passionate about the travel and tourism industry as we are.

📍 Punta Arenas & Puerto Williams, Chile

04/17/2026

We are excited to share that Julie will be speaking at WITS Travel Creator Summit Chattanooga 2026!

She’ll be joining the closing session alongside Shir Ibgui with Globe Thrivers on a topic that feels especially important right now:

The AI We Want: Shaping a More Inclusive Future of Content Creation

AI is transforming the travel industry, but who’s shaping that transformation? This conversation goes beyond productivity and into the real implications for creators, especially women and underrepresented voices. We’ll dig into everything from algorithmic bias and environmental impact to attribution, ethics, and how we can use AI intentionally as a force for good.

📍Chattannooga, TN
📆 May 29 - 31
🎫 Get a discount on your ticket with code LIQUIDSPARK10: https://witsummit.com/chattanooga

If you’re a creator who cares about the future of travel, storytelling, and social impact, I’d love for you to join us for this honest, solutions-focused discussion.

See you in Chattanooga ✨

04/10/2026

Julie's Travel Trends podcast episode is live!

Listen to Julie's spotlight episode: Trust Your Compass: Leadership, Marketing, and AI in Adventure Tourism

From fixing common marketing gaps to building trust through storytelling and content, this conversation breaks down what it takes to grow a travel business in 2026.

🎧Listen now! https://www.traveltrendspodcast.com/episodes/company-spotlight-trust-your-compass-leadership-marketing-and-ai-in-adventure-tourism-with-liquid-spark

A career that starts on Wall Street and shifts into whitewater guiding sounds like a movie plot, but for Julie Thorner it became the foundation for building Liquid Spark, one of the most trusted names in adventure travel marketing.

04/02/2026

We’re excited to share that Julie Thorner, Founder of Liquid Spark, will be speaking at the Austro Chile Turismo Magallanes International Seminar in Chile this April!

As a leader in adventure tourism marketing and strategy, Julie will share how AI is transforming tourism marketing and traveler behavior. At this 3-day seminar, she'll go deep on human-centered, AI-supported marketing strategy, tools, & processes to drive tourism providers' success in 2026.

Join tourism professionals, innovators, and decision-makers in Punta Arenas and Puerto Williams for three days of collaboration, learning, and forward-thinking conversation.

📅 April 20–22
📍 Punta Arenas & Puerto Williams, Chile

Don’t miss the chance to hear from Julie and other industry leaders helping to shape the future of tourism!

01/28/2026

The Dude Rancher's Association Convention has been a blast! This is the centennial celebration of this trade show - that's 100 years of dude ranches preserving and sharing their authentic guest ranch heritage, lifestyle, and horsemanship with guests.

A lot has changed over the years, and we're here to help ranches grow sustainably in an ever-evolving digital world. Thanks to everyone that visited our booth to discuss how ethical, data-driven, and AI-ready marketing can help your ranch grow.

Dude Ranch Vacations

12/19/2025

What a great time at America Outdoors! 🚀🌎

We loved connecting with so many old friends and inspiring professionals for insightful conversations and future-focused ideas.

A huge thank you to everyone who stopped by Booth #113 to meet the Liquid Spark team. We truly enjoyed hearing what you’re working on, sharing ideas, and swapping insights for the season ahead.

If we didn’t get a chance to connect, or want to continue the conversation, we’d love to keep it going. Until next time, America Outdoors!

12/09/2025

America Outdoors kicks off this week, and we’re ready! 🎉
Stop by the Liquid Spark booth 113 to chat about digital marketing, brand strategy, and growth solutions over some ice-cold liquid reflection (craft drinks) and hot idea starters (awesome outdoor swag)!

We'll be around all conference long to discuss how to move forward responsibly and effectively in the world of authentic adventure tourism and AI.
Come meet the Liquid Spark team and let's get the most out of AO-2025 conference.

See you soon! 🚀🌎

12/05/2025

We’re excited to share that Liquid Spark will have a booth at the America Outdoors Associationconference next week! If you’re attending, come meet our team and explore how strategic marketing supported with practical AI can elevate your adventure travel or outdoor industry business in 2026 and beyond.

Swing by Booth #113 to meet Julie Thorner (Founder & President), Amanda Rouse (Marketing Specialist), Robyn Lee (Director of Operations), Woody Woodruff (Sales), and Dan Isbister (PPC & SEO Specialist). We’ll be there all conference long and would love to say hi, hear what you’re working on, and swap AI ideas for the season ahead.

See you there! 🚀🌎