Robertson Communications Corp.

05/29/2026

EARNED MEDIA coverage drives 84 percent of AI citations according to a study done by MuckRack. Want your brand to be found by customers using AI to search? Then start doing some PR.

Earned media drives 84% of AI citations. Learn how generative engine optimization and pr analytics shape LLM visibility and media relations strategy.

05/26/2026

I'm against using AI for marketing for a lot of reasons (as discussed in my new book "LAIZY A$$ MARKETING," BUT what should you do instead? THIS approach will work for you.

05/21/2026

And yes, ANOTHER PR hit for client HISONG's AirStudio S1 with Don Baine, the Gadget Professor. I served as product spokesman for this one too!

Weekly Gadget Show,Tech News,Free Apps

05/21/2026

Another solid hit for client HISONG's new AirStudio S1 -- This one with Fred Fishkin and Techstination! I served as product spokesman for this one too.

AirStudio S1 from HISONG offers portable, versatile sound recording

05/21/2026

Yet ANOTHER big PR hit for client HISONG AirStudio S1 -- this one in Worship Musician Mag's 2026 Buyer's Guide issue!

Go-to Gear for Worship Leaders: Paul Baloche • Canaan Baca • Alexander Pappas • Tiffany Hudson • Michael Bethany • Meredith Andrews • Derek Johnson

05/19/2026

A lot of company founders/leaders are SO CHEAP -- they will spend millions on advertising, but won't spent the time or money needed to actually sit down and figure out the MESSAGE. Or they think friggin AI can come up with THEIR brand message. (It sucks at that task). I'm telling you - without the right story, the right message, MARKETING will ALWAYS FAIL. Most marketing work out there today is garbage. YOURS can and should be BETTER.

05/18/2026

I wrote a book about the DANGERS of being cheap and lazy using AI for your marketing. Some people asked if I used AI to write the book! LOL -- So that is a HARD HELL NO. I'm a professional writer. There is no software that can replicate my work because it's just not PI**ED OFF enough to do so. Get my book on Amazon today -- 100 percent human-created just for YOU! https://a.co/d/03PQ0Ieb

05/18/2026

It's LAIZY A$$ MARKETING Book Launch day, baby! When using AI Tech (or any tech) Just because you CAN....doesn't mean you SHOULD!

05/13/2026

Made the mistake of BROWSING an e-commerce site today -- got 3 emails saying NOTHING within the next hour. STOP being desperate. STOP bothering people. THINK before you send. Just...STOP.

05/13/2026

One of THE most dangerous things about Gen AI that no one is talking about is COGNITIVE DECLINE. Your brain (you know the one) is a muscle -- and if you STOP using it for things, YOU WILL LOSE IT. And even the slightest risk of that should friggin TERRIFY you. If it doesn't, you may have lost it already. Read all about COGNITIVE DECLINE from AI overuse in my new book "LAIZY A$$ MARKETING" coming next week in paperback, hardcover and audio book!