Robertson Communications Corp.

08/04/2026

We shouldn't just ASSUME the right to communicate with audiences. We need to earn it and that includes EVERY piece of communications, EVERY time we do it. We can always send a text that says "STOP" to get away, but why does it HAVE to come to that? Perhaps if they used their heads before STARTING, we wouldn't have to tell them to STOP.

07/31/2026

AI Isn't Like a Snow Day - https://mailchi.mp/e7cc71e987fd/snowday-17246387

07/29/2026

When you bother people with your marketing (esp telemarketing), they don't like you or your brand. If your goal is to try and get customers to like and do business with you, then DON'T bother them. Pretty simple.

07/22/2026

REJECTED -- my expert source was rejected today by a reporter because her comments triggered the AI detecting sofware he was using. She DID NOT use AI for her quotes. I think we need to get back to doing real interviews on the phone, Zoom and in-person to ensure AI isn't being used (it wasn't in this case) and also that AI detectors false positives don't ruin great expert commentary in their stories. It takes more time to do things the right way, but it's ALWAYS worth it.

07/21/2026

I think a lot of companies want their marketers to be plumbers "owning the pipeline and revenue funnels," "sales-led funnels" self-funnels" Funnels and pipelines all day long. THIS IS NOT GOOD MARKETING. It is missing things like "brand," "emotion," "messaging" "trust" and "empathy" -- This crap will get you so far but it will not be something that lasts. Do it right, start it right and I can help you. But I will leave my overalls and wrenches at home if it's cool with you? (BTW magnets work MUCH better than funnels -- ask me how!)

06/29/2026

And yet EVEN MORE earned media coverage of client HISONG's new AirStudio S1 -- this one from DJ Life Mag! This kind of media coverage boosts AI search like nothing else, builds trust and drives SALES!

The new HISONG all-in-one compact mobile recording capsule is built for musicians and content creators alike.

06/27/2026

Can you believe we got even MORE media coverage for client HISONG's AirStudio S1? This one from MusicRadar who gave it a near perfect review! Again, media coverage like this boosts AI search rankings like nothing else, builds TRUST and drives sales. It also gives the social media and the marketing team GREAT things to post and discuss. PR works and HISONG is working it with the help of RobertsonComm!

Crowdfunded startup Hisong wants to simplify mobile recording. Let’s see if it has succeeded

06/26/2026

Well, it's a new day and that MUST be even MORE media coverage for one of my clients. Here's a fantastic review by Mix Magazine of client HISONG's AirStudio S1! This type of earned media coverage ranks high in AI search, builds trust and DRIVES SALES. And we do this all the time!

By Clive Young. The Hisong AirStudio S1 all-in-one mobile recording capsule aims to help musicians capture ideas and content without a lot of tech, steps or wires.

06/25/2026

More great PR results for client HISONG's AirStudio S1. Earned media coverage like this reaches new audiences, builds trust and visibility like nothing else.

HISONG AirStudio S1 review: the pocket recording studio that takes your audio from meh to pro - wireless mic, built-in earbuds, plus a USB mode for video calls.