Automotive Social Media Marketing - Reputation Management for Car Dealers

02/10/2026

Get the absolute latest ai marketing training on a free live training and win an ai marketing package for your store.

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10/04/2024

Let’s Talk About Text Baby

My book “Texts That Sell”, How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail. Will be available on Amazon Kindle and Audible in November 2024. I’d like to give free copies to any dealership who wants to better train their sales and BDC staff to communicate more effectively using text messages. Please email me [email protected] if you’d like to be on the list to receive a copy.

This book will teach your sales and BDC staff to build effective text communication and text marketing campaign personalization. It's not just some fancy buzzword that marketing gurus throw around to sound smart. Nah, it's the secret sauce that can turn a lukewarm lead into a red-hot prospect faster than you can say "commission check". But here's the thing - most salespeople are doing it all wrong. They're slapping a first name at the top of a message, asking the customer to reply or to call and then calling it a day. Spoiler alert: that ain't gonna cut it anymore.

My book is stuffed full of effective text message tools that every automotive retail sales and BDC professional needs to be successful. Texting is like a rollercoaster, I will teach them that the hook is the initial climb, and the rest of the message? That's the thrilling descent that leaves the customer breathless and wanting more, and to use language that paints a vivid picture, to make them feel the leather seats, hear the purr of the engine, imagine the wind in their hair as they cruise down the highway. We are excited to announce the launch of our new project!

04/07/2024

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In this tutorial, I walk you through how we created a HIGHLY-CUSTOMIZED, ON-BRAND, ON-VOICE, HYPER-PERSONALIZED, 30-TOUCH email campaign for my friends at Lincoln of Wayne IN NEW JERSEY in less than 10 MINTUES.🤯

CLICK THE LINK IN THE COMMENTS SECTION TO CHECK IT OUT NOW.

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03/20/2024

🚀 Day 79/100: My “10X is Easier Than 2X Journey 🚀

This pivotal day marks a significant 10X breakthrough…

a testament to relentless FAITH, PERSISTENCE, TEAMWORK, and sheer GRIT.

Today is the result of 2 years of solid effort, a collaboration between my dedicated team and our Lincoln and Agency partners... a highlight of a career in automotive marketing.

🌟 Partnering with and is not just a win; it's a tribute to my roots and a significant leap forward. It reignites my early dreams to make an impact within the Motor Company world, inspired by 's legacy from "Think & Grow Rich."

I still remember the first time I read the book and saw Ford World HQ on a trip out to meet Julie Oddo Terrah Weston Heather Vunovich and their team!

This partnership goes beyond business; it's about reconnecting with my passion, reuniting with old friends, and embracing new ones. It opens doors to innovative collaborations and untold possibilities.

I'm thrilled to finally share this journey, especially as the campaign is rolling out. Excited for the collaborations with 500+ Lincoln Retailers which include old friends like Peter Spina Jr, O C Welch III, Coleman Hoyt Chris Lemley and so many others, whose commitment to excellence is unmatched and helped shaped my career.

Deep thanks to Eileen Lyons for her trust. Being part of Hudson Rouge and team is an honor, ready to bring my energy and skills to a brand I deeply admire and love (I remember driving off the lot with my first Mountaineer, Navigator and MKX)

Here's to new beginnings, dreams realized, and the path forward. This 10X journey isn't just about the destination; it's about the growth, connections, and opportunities along the way.

🌟💫

12/20/2023

MidJourney v6 launched today. We played with the tools. Images are all AI. Welcome to the jungle, baby.

11/30/2023

⏰ Last Call for Transformation! ⏰

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11/28/2023

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Or my ABSOLUTE favorite..

“This is MY year to start marketing my biz” (which you’ve been saying EVERY year)… then..

‼️This is your WAKE-UP call‼️

Marketing’s is NOT hard.

Being consistent IS
Following through IS

And GETTING STARTED IS‼️‼️

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11/24/2023

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11/22/2023

📅 As 2023 Winds Down... A Marketing Transformation Begins

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11/17/2023

Amazon is a marketplace, they will not be doing any of the selling or delivery (Hyundai specifically announced that delivering will be done at the local dealer),

the companies that should be worried are Autotrader.com, Cars, and CarGurus.

https://stocks.apple.com/AQinfJBIUSZGJl9mnzCk_SA

Shares of online auto marketplaces including Cars.com, CarMax, Carvana, and competitors tumbled on Thursday after Amazon announced the online retail giant would start selling cars. The "new digital shopping experience" where Amazon customers will be able to buy cars online is set to roll out in 2024...

10/25/2023

📣 Exciting Announcement! Special Guest Lecture Tomorrow 📣

I'm thrilled to share some exciting news with you! Tomorrow, we have the privilege of hosting a special guest lecturer for our SMART90 AI Mastermind group: Ab DeWeese, a fellow member of Entrepreneurs' Organization and a remarkable individual known as "The Great Simplifier."

Ab DeWeese's expertise spans a diverse range of fields, including theoretical physics, mathematics, AI, software development, and entrepreneurship. His unique background and relentless pursuit of knowledge have shaped his career in remarkable ways. Ab retired from his first business at the age of 37 and has since been involved in founding, advising, and investing in over 8 businesses in the field of AI and emerging technology.

Title: Navigating the AI Talent Hunt: Strategies for Successful Hiring
Date: Wednesday, October 25, 2023
Time: 1:00 PM PST
Join Zoom Meeting
https://zoom.us/j/689162930

During tomorrow's lecture, Ab will share valuable insights on how to build and lead successful AI teams, drawing from his extensive experience and knowledge. Whether you're interested in leveraging AI for growth, entrepreneurship, or simply gaining a deeper understanding of the world around us, this promises to be an enlightening session.

As a fellow member of Entrepreneurs' Organization, Ab understands the challenges and opportunities we face in today's fast-paced business world. I encourage you to join us for this unique opportunity to learn from one of the brightest minds in the field.

Please feel free to reply to this post with any specific questions or topics you'd like Ab to address during his presentation.
Don't miss this chance to gain valuable insights into AI team building. We look forward to your participation in Ab DeWeese's talk on Wednesday, October 25th, at 1:00 PM PST.

Warm regards,
Scott Empringham CEO/Founder, AI Training Academy
Cell: 949-315-5585
[email protected]

08/14/2023

As an AI language model, I'm sorry but I don't have access to real-time information or inventory updates. It's best to contact JLR of Brooklyn directly to inquire about the availability of 2023 Defenders. You can reach out to them via their official website, phone number, or visit their dealership in person. They will be able to provide you with the most accurate and up-to-date information regarding the availability of the specific vehicle you are interested in. Create an instagram story about Jaguar LandRover of Brooklyn