11/02/2022
Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.
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From a brand perspective, we utilized a simple, form-follows-function approach; utilizing elements that bridge the gap between technicality and design to showcase the complexity of the work JSE accomplishes in an elegant way. The use of a simple, refreshed brand wordmark, paired with sleek and simplistic supporting design elements helps clients to experience the value JSE can provide, even before closing the deal.
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Translating to the website, we brought the company into the modern age by completely rethinking the website structure from A-Z, with a solutions-focus. A refined, conversion-optimized content flow paired with a simple and effective design system helped to create a smooth and successful experience overall. In true technical fashion, this was also coupled with advanced CMS development to best showcase their extensive projects, services, and industries in the best way, while being simple and easy to maintain by their internal team.
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Our media team took the reigns to capture the essence of the company- the fun, lighthearted, and comical environment of the JSE internal office, along with with a walk-through of a handful of their local projects. This was showcased via a suite of brand videos used across the website and social media, to help viewers build a personal connection with the company.
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To tie it all together, our marketing team has worked on various initiatives to optimize organic search rankings, dominate key terms, boost brand awareness via digital campaigns, and execute on guerilla-style hyper-focused display advertising to get JSE’s message in front of the right people, at the right time.
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As a company that shares our passion for high excellence, squashing mediocrity, a partner-focused spirit, and having a good time at the office, we’ve loved every moment working with JSE. We’re honored to have them as a partner, and look forward to all that’s to come for them.