07/24/2018
[4 of 5] Lexann's Cleaning Co is Victoria's cleaning business that I'm doing a marketing audit for ZenMaid Software's Inner Circle Facebook group.
The business also offers a concierge service... do you think this should be marketed separately from the main cleaning offering?
Summary of findings 🔎:
She uses a GREAT before & after image of a bathtub as her Facebook cover image. This is a PERFECT example of the before/after shots all of you should be including. It's exactly the eye-catching stuff that homeowners want to see to draw them in.
There also seems to be a lot of business development in the works that isn't live yet (like online scheduling, a referral program, mystery shoppers, and customer-led performance reviews), which means there's a huge care for how they treat their current customers... showing this biz is on the up and up.
Like many maid service owners, the business could work on getting more eyeballs on it across the various channels where your customers live (Google, Facebook, Yelp, etc) since the current visibility on those channels is quite low.
Lexann's Cleaning Co also offers a unique concierge service. There's some open debate whether this service deserves it's own website/section and just to focus this site on the cleaning offering. But since it is a currently unavailable service, it distracts visitors from taking the desired action to request a quote.
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💬 Advertising/Social Channels:
• page has an EXCELLENT cover image of a before/after picture of a tub. Would be great to see more of these images all around the website as well.
• Facebook also has a recent post showing updates about the business. Good for transparency and personality. But Facebook posts themselves have very little visibility in general. Would benefit from a small Ad campaign to reach more people.
• Needs more visibility on Google search and Google Maps when searching for "house cleaning [city]"
• May benefit from a Yelp listing as well
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💻 📱Website
• Very clear call-to-action at the top of the page to Request an Estimate. "Request Concierge Errand" competes too much with the primary call-to-action to request a cleaning quote. If this is secondary from cleaning, it should be visually less obvious.
• Should take away the concierge service entirely if it's an unavailable service or have a waiting list sign up option for this service.
• Good use of the image slider right when the page loads. This would be an ideal place to include pictures like the one you use for the Facebook cover page... before/after photos of the work you do.
• Not clear on what area the business services when the page loads
• There's a broken widget or Facebook content on the front page
• Would benefit from some social proof on the homepage, like screenshots of the Facebook reviews
• The "get in touch" part on the front page should be replaced by the "request a estimate" button for people who come to the site for that service.
• The Request Esimate form looks a bit intimidating to require all that information up front. Would experiment with asking for less and then following up to get more info similar. Another option is to use a step-by-step form using Jotform or Typeform.
• "About Us" part has great writing on the page showing what you're about. It would be great to see a picture of the team or owner to put a face to the company.
• Awesome start to the blog! It's a few years old, but something is better than nothing. A dedicated content creation strategy would be a huge step to get you more customers by building an asset that pays dividends from up front work.
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