06/16/2023
Virtually try on clothes with a new AI shopping feature
So today we’re introducing two new features that bring this fitting room experience to you: Virtual try-on for apparel uses generative AI to show you clothes on a wide selection of real models, while new filters help you find exactly what you’re looking for.
See clothes on a range of skin tones and body types
While apparel is one of the most-searched shopping categories, most online shoppers agree: It’s hard to know what clothes will look like on you before you buy them. Forty-two percent of online shoppers don’t feel represented by images of models, and fifty-nine percent feel dissatisfied with an item they shopped for online because it looked different on them than expected.1 Now, thanks to our new virtual try-on tool on Search, you can see whether a piece is right for you before you buy it.
https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/