Riveter Design

06/02/2026

For nearly three decades, the and have quietly been one of the most elite aesthetic practices in the country - the kind of place people travel to, and the kind of work that speaks for itself. This is their first strategic brand campaign. It was an honor to help them tell the world what they do.

Before we shot a single frame, we landed on four words: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐌𝐢𝐫𝐫𝐨𝐫.

The Quatela Center has spent those three decades proving that the change patients feel matters as much as the change they see. So we built a campaign around that truth and made a deliberate choice to skip the tropes the category leans on. No dramatic before-and-afters. No glamorized “after” shots. No one touching their face in a mirror.

Instead, we led with the people. Real patients, telling their own stories in their own words - Donna, Julie, Susan, and Gretchen - across television, billboards, print, and a dedicated home for each story online.
📍quatela.com/transformation

The result is a body of work that feels like the Quatela Center actually is: masterful, genuinely human, and focused on the person long after the procedure is done.

As usual, we had a blast on-site with Scroll for BTS from our Rochester-based shoot.

05/29/2026

Supporting the this week as they announced the plan forward for collaboration between the Buffalo start-up and business communities. This powerful video was one of the many elements Riveter created to launch the Foundation’s newest pillar.

The Foundation has been building. This fourth pillar - Corporate Engagement - will join the strategic initiatives focused on creating new startups , developing, attracting and retaining high-caliber talent and storytelling 👏🏻

05/08/2026

Three things people don’t want to talk about: serious illness, nursing homes, and government insurance.

But it’s because no one wants to talk about them that there are so many misconceptions—including about the care that’s available to help.

When a loved one in a nursing home starts to decline, families often don’t know that an extra layer of care is available to them through Medicare at no additional cost.

That fact is at the heart of a new 30-second TV spot we made with Hospice & Palliative Care Buffalo, our latest work on the Take on the Day campaign.

Take on the Day has always been about reframing hospice care as something to approach with intentionality rather than resignation. For broadcast, that thesis needed a visual idea that could carry the weight of the message without weighing viewers down.

We landed on origami.

The paper crane already lives in Hospice & Palliative Care Buffalo’s visual identity. For the spot, we set it in motion. A single sheet folds from one form to the next as the voiceover names the qualities brings into a family’s care: help, care, guidance, support, connection. It’s all folded into the patient and family experience.

Our partner Zachary Cain of Refined Animation brought that unfolding message to life. See how it all came together, and connect with Hospice & Palliative Care Buffalo’s extraordinary care at hospicebuffalo.com/takeontheday.

04/28/2026

Buffalo has a long tradition of educational excellence, and The Education Collaborative of Western New York has been part of that story since 1998.

EdCo is a network of educational institutions working together on challenges and opportunities that shape student success. They set out to build Kinvera, a professional learning platform for—and by—educators. Their vision was an alternative to the cold, corporate ed-tech platforms dominating professional development. EdCo wanted Kinvera to feel like a welcoming classroom where growth happens through peer-to-peer connection rather than top-down compliance.

Within that vision was a design challenge: How do you create a brand that feels credibly professional without feeling sterile? How do you make accessibility feel inviting rather than institutional?

EdCo’s naming insight provided the answer. Kinvera combines “Kin” (connection) with “Vera” (truth) to capture the platform’s promise: educators connecting with verified content from practicing experts. That became the foundation for a visual identity where warmth and credibility work together, and patterns suggest the growth and connection. The color palette deliberately moves away from corporate conventions toward warmer tones. Typography stays clear without bureaucratic weight. Navigation removes friction for people who are already overwhelmed.

Every design decision serves educators experiencing burnout and digital fatigue. What emerged is a brand where form works in service of function, creativity serves impact, and professional development feels like an opportunity rather than an obligation.

EdCo brought nearly three decades of educational trust and a vision for what professional learning could become. We partnered to build the identity that brings Buffalo’s educational excellence to educators everywhere.

04/21/2026

Concrete is hard. But when it's a labor of love, it's not hard at all.

Corin Scharlock was a core part of the Riveter team for years as an account executive. Last year, she and her husband Johnny launched Bona Concrete, built on his 15 years of concrete craftsmanship and their shared belief in doing things right for customers they care about.

Why “Bona”? It’s short for Bonaventure, Latin for "good journey" and the name of the university where Johnny and Corin first met. Every driveway, patio, and walkway they pour is part of someone's everyday journey, too.

When they needed a brand, Corin came back as a client—but with a twist. 🤗

At Riveter, Corin wrote the kind of creative briefs that made everyone else’s jobs look easy: clear, insightful, strategic, thorough.

So when she sent us the brief for her new company that was 13 pages long, it tracked.

Riveter’s creative team responded with two dozen logo directions before landing on the mark you see here. When you consider the kind of effort Corin put into getting countless clients' brands off the ground (concrete pun—couldn’t resist), it seemed like the least we could do.

So proud of you both, and . Here's to the good journey ahead. 🍾

➡️

04/14/2026

Some partnerships you measure in projects. Others, you measure in chapters.

Our relationship with Beth Taylor goes back to 2013, when we designed the logo for her real estate firm, Envision Real Estate. That mark got an update last year, and took home an award at this year’s Buffalo American Advertising Awards GALAAA.

Even as Envision was evolving, so was Beth.

Building on years of experience as a top-producing agent and team leader, Beth launched . It’s a professional development ecosystem for women in real estate who want to elevate their skill set, increase their earning power, and build a business that supports—instead of consumes—their life.

Beth’s personality is a huge part of the draw. She’s candid. She commands a room. And she makes everyone feel like they belong.

The brand needed to match that energy: confident and luxurious without being stuffy, bold and vibrant without being overly feminine.

We developed a full visual ecosystem anchored by a “Beth” signature that signals her unmatched coaching style. The “Rebel Royal” color palette composed of deep emerald, rich ruby, and warm citrine balances luxury with warmth. Exclamation marks and playful typography add to the energy, while an upward angle (18° to be precise) woven throughout the identity captures the concept of elevation that sits at the heart of everything Beth teaches. Brushstroke patterns and bold graphic elements round out a system that’s as dynamic as Beth herself.

Thirteen years in, this partnership keeps finding new ways to grow. From a first logo to an award-winning refresh to a full brand ecosystem for an entirely new venture—that’s the kind of creative relationship we live for. ✨

04/08/2026

The 2025 American Welding Society Foundation Impact Report opens with a loss. Bill Rice, the Foundation's longest-serving board chair and its most significant individual donor, passed away last year. His legacy gift will fund scholarships, education, and workforce development for generations.

That's the kind of impact the American Welding Society Foundation makes possible: contributions that outlast the contributor.

"A Legacy Built to Last" honors Bill Rice's memory while telling the broader story of how AWSF turns individual investment into multigenerational opportunity. The report follows people at every stage of that cycle—from Olivia Peleg, a first-generation trade student whose scholarship sparked a fabrication club; to Nicholas Peterson, 1993 WorldSkills medalist-turned-AWS Director at Large who helped establish the society’s competition guidelines.

AWSF brought Riveter in to develop the report’s theme, design the report, and profile incoming Josh Burgess’ story from high school welding competitor to incoming AWS President.

Holding both grief and forward momentum in a single document required care. The result reflects what lasting legacies achieve: looking back with gratitude and forward with intention, at the same time.

04/03/2026

Continuing our Y11 founder series with a story rooted in personal experience. We spent time with Ramiro Roballos, Co-Founder and CEO of Tukki ⚖️

After navigating the U.S. immigration system himself, Ramiro saw just how complex, slow, and unsupported the process can feel. He built Tukki to change that, bringing together attorneys and AI to simplify the journey while keeping the human element front and center.

Tukki gives individuals and companies more clarity and confidence, often reducing timelines from months to weeks. Now based in Buffalo after winning 43North, the team is growing in a city uniquely positioned at the intersection of major immigration corridors. Please help us welcome them to Buffalo!

Made in partnership with Promotional Productions 🎥

04/02/2026

Continuing to share the stories of the Y11 founders shaping Buffalo's future through 43North. Meet Joel Horsford, founder of radEmploy 🩻

RadEmploy tackles a critical gap in healthcare: radiology staffing shortages that delay care when it matters most. After years working on the frontlines–as a technologist and later in leadership–Joel saw firsthand how broken the system was for both providers and patients.

That experience led to a solution: a conversational AI platform that connects radiology professionals directly with hospital systems, making it faster and easier to fill roles and get patients seen sooner.

After winning 43North, the team relocated from NYC to Buffalo. We're excited to see what they build with the support of a strong healthcare ecosystem and the opportunity to make a meaningful impact.

We loved getting to know the team behind radEmploy. Plus, it's easy to welcome someone this passionate about wings to Buffalo. Show some support if you agree with Joel's flavor choice! 😉

Made in partnership with Promotional Productions 🎥

04/02/2026