Of the Sea

05/26/2026

For 70+ years, Buffalonians have been following smoke for Chiavetta's. The family-owned business is an icon of the region.

But with legacy comes responsibility. Kathy spills the secret sauce.
Watch the whole thing: https://ofthesea.com/here-hold-this/

05/20/2026

Are you delegating and still feeling overwhelmed?

Erik has a take.

05/10/2026

Moms are the best. ❤️

Happy Mother's Day from Of The Sea.

05/07/2026

Skyrocketing your business won't come from comparison.

Look outside of the box, at other industries (and as far as outerspace), for linear inspiration.

Read our latest blog to spark that next idea: https://ofthesea.com/theres-no-ballet-in-space/

05/05/2026

Many owner-operators unknowingly run their businesses like firefighters.

A problem appears.
You respond immediately.
You solve it as quickly as possible.

And then the next fire starts. The days feel reactive, chaotic, and exhausting.

But there is another way to lead.

Architects design the structure before the problems appear.
They create systems, roles, and expectations that prevent fires from starting in the first place.

The difference between chaos and composure in a business often comes down to this:

Are you spending your time putting out fires…
or designing a business where fewer fires happen at all?

05/01/2026

Many founders expect growth to make business easier.

More revenue.
More people.
More momentum.

But often the opposite happens. The moment you decide to pursue a bigger vision, the complexity of the business increases.

New problems appear that you have never faced before.
The systems that used to work begin to break down.
Decisions carry higher stakes.

This is not a sign that something is wrong. It is the natural consequence of growth.

Every new level of a business requires a more mature way of leading it. The mindset that built a $1M company will not necessarily build a $5M company. And the systems that worked with five people will struggle with twenty.

Growth always demands evolution. The question is whether the owner is ready to evolve with the business.

04/28/2026

The truth about the ""secret recipe"" behind Chiavetta's chicken.

Watch the whole thing: https://youtu.be/obvlnRBw_6U

04/28/2026

Founders, are you experiencing any of these symptoms with your business?

You’re making more money… but you feel more pressure.

Every problem still lands on your desk. Every decision still requires your attention.

And the thought of taking a real vacation feels impossible.

At the same time, new opportunities are appearing.
Which is exciting.
And exhausting.

If this sounds familiar, you may simply be in the messy middle.
It is the stage where the business is outgrowing the way it used to operate.

And the next step is not to work harder.
It is to step back and rethink how the business actually runs.

04/27/2026

If you started a business here in Western New York, this might sound familiar.

You had a vision.
You knew what you were building.
But somewhere along the way, the day-to-day took over.

Now you’re busy, but not always clear if you’re headed in the right direction. And when everything depends on you, clarity matters.

The Core Story Workshop is a one-day, in-person experience led by Erik Eustice, founder of Of The Sea, who has spent 15 years helping owner-operators articulate their purpose and direction.

This is not a seminar or motivational lecture.

It’s a working day designed to bring clarity, direction, and real language you can lead your business by.

📍 Roycroft Campus, East Aurora
📅 Friday, June 12

Seats are limited. Join us.

Clarity on Your Business in One Day

04/24/2026

There is a moment almost every business owner reaches.

Everything feels urgent.
Your mind is racing.
And the problems seem bigger than you can sort through.

When that happens, the instinct is usually to push harder, but sometimes the better move is to slow down.

One of the simplest ways to regain clarity is to write down the truest sentence you know.

Start with the things that are worrying you.
The problems you do not yet have answers for.
The responsibilities that feel heavy.

When those thoughts move from your head onto paper, something interesting happens.

The chaos starts turning into a list.
And once you can see the list, you can start taking action.