Mirror Matter

10/16/2018

We’re excited to be the exclusive brand partner of Step Out Buffalo. Whether you’re a native Western New Yorker or in town for the weekend, Step Out Buffalo is the ultimate destination before your destination. Few things inspire the creative team at Mirror Matter more than the opportunity to brand all future events hosted by Step Out. Learn more about the beginnings of Step Out Buffalo, how they’ve grown and their newly launched brand refresh.

In 2013 Step Out Buffalo set out to create a resource for Western New Yorkers to find the best of what's happening in our region. Today...

07/09/2018

One of our Creative Directors, Dan Stout, was asked to share his opinion on the recent news that Starbucks plans to eliminate the use of plastic straws by 2020. Will this change the way you plan on purchasing coffee? Do environmentally sustainable practices of brands matter to you?

NEW YORK (AP) — Starbucks will eliminate plastic straws from all of its locations within two years, citing the environmental threat to oceans.

07/06/2018

You can’t have the right answers without asking the right questions. Are you asking enough of your agency? Are they asking enough of themselves? Here are five questions every client should ask their advertising agency.

Five questions every client should ask their advertising agency.

06/25/2018

Influencer marketing is important. But even more important is holding influencers and firms accountable with solid success metrics. It’s why we prefer concrete ROI over abstract value. Transparency and accountability lead to long-lasting partnerships and prosperity.

Unilever used the global pull of Cannes Lions to draw attention to the problem of fraud in influencer marketing. The advertiser duly made headlines, leading others to reveal that not only it is on the agenda but that they have been quietly working on their own solutions. So, just how big a problem i...

06/14/2018

The FIFA World Cup is one the biggest global events in the world, and it kicks off today without the United States. But with 9 out of 10 Hispanic soccer fans planning to watch the tournament from start to finish, advertisers are shifting focus.

The FIFA World Cup is an important cultural event for Hispanics, and the brands that do the most to reflect and honor that in their advertisements will be the ones to see the most benefit.

06/06/2018

74 years ago today, over 150,000 Allied troops stormed the beaches of Normandy, ultimately leading to the end of World War II. These colorful, retouched images from D-Day provide a new perspective and insight into one of the world’s most historically significant events. We owe a tremendous debt of gratitude. Today is a day of reflection and remembrance.

THE EXTRAORDINARY bravery of our D-Day heroes is is brought vividly to life in these astonishing retouched photos on the 74th anniversary of the landings. Some 156,000 Allied troops landed on five …

06/04/2018

Facebook is revamping the ways in which its users receive and experience news stories, with an emphasis placed on "breaking news" and a newly overhauled Facebook Watch platform. What does it all mean? Hopefully, higher quality content when it matters most.

We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.

05/30/2018

We’re excited to share one of our first client projects at Mirror Matter—an intelligent startup that understands the market better than it understands itself. Reflect on the work we’ve done for Gamma Volatility.

Mirror Matter client Gamma Volatility required a new logo, web portal design and white paper template.

05/29/2018

Nick Knab is the President and CEO of OneBridge Benefits—a premier partner for funded HRA technology and administration. He’s also a valued partner of Mirror Matter. Under his leadership, the talented team at OneBridge has more than doubled in size. Our goal at Mirror Matter is to promote even more positive growth. Learn more about Nick’s leadership qualities as well as his roles in the community.

https://www.onebridgebenefits.com/blog/onebridge-employee-spotlight-nick-knab-ceo

05/28/2018

As you enjoy spending time with friends and family this Memorial Day, remember to take a moment to reflect on all the courageous souls who sacrificed everything. Without their valor and valiance, there would be no beer and barbecue.

To preserve space for future war heroes in the country’s premier national cemetery, the Army is considering new rules that would turn away many currently eligible veterans.