Tranz4m is the digital manifestation of the concept called Chi or Flow. It is offered as a means of allowing creative people the ability to work with other creative people to create and to be influenced by what other people create. It is meant to embody the concept of Mass customization which is defined by the web site Business Dictionary.com as “Production of personalized or custom-tailored goods
or services to meet consumers’ diverse and changing needs at near mass production prices. Enabled by technologies such as computerization, internet, product modularization, and lean production, it portends the ultimate stage in market segmentation where every customer can have exactly what he or she wants. Alternatively, the foremost authority on the subject DR. Frank Piller of RWTH AACHEN University says of Mass Customization “I define Mass Customization as the low-cost, high-volume, efficient production of individually customized offerings”. Therefore, Tranz4m is a space where those interested in the subject can go to see what other people are doing in the area of Mass customization. We would like to examine the tools, products and service created by and/or for the mass customization industry.
