05/29/2026
Google is cracking down on poor website experiences, and that’s a good thing. 👀
Their new spam policy targets “back button hijacking,” which is when a website messes with the browser back button and sends visitors somewhere they didn’t choose.
The takeaway? Google is rewarding cleaner, more trustworthy websites that make it easy for customers to find what they need. ✅
Heroes, this is your quick reminder: if your site has aggressive pop-ups, strange redirects, or anything that feels like a forced click, let’s clean it up before it hurts your user experience... or your rankings.