18/04/2012
Watch out for pizza delivery men on the highway!
(Case Studies - 3M)
Domino's Pizza has decided to wrap four trucks with realistic 3D pictures of pizza delivery men. The result is spectacular, both the pizza chain and the technical convertors receive regularly compliments.
Everyone who passes one of Domino's Pizza truck one the highway, will see a full-size image of twelve pizza delivery men on their scooter in the cargo compartment of the truck. The image is shaped in a way that it seems real when you are sitting in your car!
"This 3D image definitely attracts attention and the pizza delivery men are also very recognizable to customers" says Jean-Pierre van der Burgt Van der Burgt Advertising in Oosterhout, the convertor of the visuals. The cargo compartment containing the pizza couriers was reconstructed in a studio to cretate the 3D image. For a realistic effect the image must be placed perfectly. During the installation a camera was used to make sure the images were placed exactly right.
