02/02/2021
✨ Each and every branding process is unique, and here's a closer look into the branding process for Isabel Insurance! We chose each element and color with the brand identity in mind.
⠀
☀️ The yellow sun expresses the vibrant, shining, and positive personality of the founder, and the umbrella element is a visual embodiment of "protection," shielding customers from life's hardships ☂️
⠀
The personal insights and values of what the brand represents brought to the final logo design you see here! 🌟
⠀