ThinkNow

ThinkNow ThinkNow unlocks cross-cultural insights for brands.

We leverage our 15+ years of experience and DigaYGane.com, one of the largest Hispanic and Latin American online panels, to understand and engage Hispanic, Black, AANHPI, and LGBTQIA+ communities. ThinkNow is an award-winning research technology company enabling businesses and government agencies to discover the cultural drivers that influence consumer decisions. We integrate Hispanic, African Ame

rican, and Asian American insights into custom market research for organizations looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.

06/25/2026

How does consumer behavior actually work in Los Angeles?

In this video, Mario Xavier Carrasco breaks down Diversity OS and why understanding identity, culture, and behavior together is critical for brands today.

👉 Read the full report. LINK IN STORY 👆

As audiences become more complex and harder to reach, research methodologies are evolving too.Synthetic intelligence hel...
06/23/2026

As audiences become more complex and harder to reach, research methodologies are evolving too.

Synthetic intelligence helps research teams expand representation, optimize historical data, and build more scalable audience models alongside real-world responses.

What questions do you have about synthetic sample?

There is a gap between what brands believe and how consumers actually experience identity.In Los Angeles, diversity infl...
06/18/2026

There is a gap between what brands believe and how consumers actually experience identity.

In Los Angeles, diversity influences how people connect, what they expect, and how they make decisions.
How is your organization adapting to this shift?

Let’s discuss

👉 Read the full report. LINK IN STORY ☝️

Compared to the general market, Latino consumers are more likely to purchase snacks, beverages, takeout, and team mercha...
06/12/2026

Compared to the general market, Latino consumers are more likely to purchase snacks, beverages, takeout, and team merchandise during the tournament.

The strongest purchase intent appears in fan gear, where Mexican-descent and bilingual Latino consumers significantly over-index.

What category is your brand focusing on this tournament season?

Los Angeles is entering a global spotlight moment.Our World in One City study introduces Diversity OS, a framework that ...
06/10/2026

Los Angeles is entering a global spotlight moment.

Our World in One City study introduces Diversity OS, a framework that explores how behavior operates in one of the most influential multicultural markets in the United States.

👉 Read the full report LINK IN STORY 👆

Los Angeles is entering a global spotlight moment.Diversity OS provides a framework to understand how consumer behavior ...
06/09/2026

Los Angeles is entering a global spotlight moment.

Diversity OS provides a framework to understand how consumer behavior operates across identity,

interaction, influence, and decision in one of the most influential multicultural markets in the United States.

👉 Read the full report. LINK IN STORY 👆

These 8 state reportsm, 825 to 956 respondents each, custom samples, built for real targeting decisions, were designed a...
06/02/2026

These 8 state reportsm, 825 to 956 respondents each, custom samples, built for real targeting decisions, were designed and fielded by our Full Service team.

If you need to understand a specific district, audience, or issue before 2026, that's what we do.

Read ThinkNow National & State Level Voter

Contact us to learn how ThinkNow Full Service can help you understand the audiences that matter most.

MarketResearch Election2026

05/30/2026

Mario shares with us the most interesting insight he has heard about the Brazilian market, one of the most important today and where Thinknow has just opened operations

05/26/2026

What’s the most common mistake in insights today?

In this video, shares a perspective on where many strategies fall short when trying to understand consumers.

What do you think is the biggest mistake in insights today?
👇 Let’s discuss

Why are purpose-driven brands building stronger connections with consumers today?In this episode of The New Mainstream P...
05/21/2026

Why are purpose-driven brands building stronger connections with consumers today?

In this episode of The New Mainstream Podcast, Mario Carrasco and Neil Callanan, founder of LooseGrip, explore how identity, values, and cultural relevance continue shaping consumer behavior across multicultural audiences.
 

🎧 Listen to the podcast. LINK IN STORIES ☝️

 

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