ThinkNow

ThinkNow ThinkNow unlocks cross-cultural insights for brands.

We leverage our 15+ years of experience and DigaYGane.com, one of the largest Hispanic and Latin American online panels, to understand and engage Hispanic, Black, AANHPI, and LGBTQIA+ communities. ThinkNow is an award-winning research technology company enabling businesses and government agencies to discover the cultural drivers that influence consumer decisions. We integrate Hispanic, African Ame

rican, and Asian American insights into custom market research for organizations looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.

These 8 state reportsm, 825 to 956 respondents each, custom samples, built for real targeting decisions, were designed a...
06/02/2026

These 8 state reportsm, 825 to 956 respondents each, custom samples, built for real targeting decisions, were designed and fielded by our Full Service team.

If you need to understand a specific district, audience, or issue before 2026, that's what we do.

Read ThinkNow National & State Level Voter

Contact us to learn how ThinkNow Full Service can help you understand the audiences that matter most.

MarketResearch Election2026

05/30/2026

Mario shares with us the most interesting insight he has heard about the Brazilian market, one of the most important today and where Thinknow has just opened operations

05/26/2026

What’s the most common mistake in insights today?

In this video, shares a perspective on where many strategies fall short when trying to understand consumers.

What do you think is the biggest mistake in insights today?
👇 Let’s discuss

Why are purpose-driven brands building stronger connections with consumers today?In this episode of The New Mainstream P...
05/21/2026

Why are purpose-driven brands building stronger connections with consumers today?

In this episode of The New Mainstream Podcast, Mario Carrasco and Neil Callanan, founder of LooseGrip, explore how identity, values, and cultural relevance continue shaping consumer behavior across multicultural audiences.
 

🎧 Listen to the podcast. LINK IN STORIES ☝️

 

05/19/2026

Is AI in the insights industry a trend or a necessity?

In this video, our co-founder Mario Carrasco () shares his perspective on the role artificial intelligence is playing in how we understand consumers today.

How is your organization approaching AI?

👇 Let’s discuss

InsightsLeadership

Spanish-dominant Latino voters in L.A. County get 70% of their political news from social media. But Local TV still lead...
05/15/2026

Spanish-dominant Latino voters in L.A. County get 70% of their political news from social media. But Local TV still leads at 51% among all Latino voters in the same market.

Both numbers are true. Both matter. Digital-only buys leave reach on the table.

Read the full ThinkNow National Voter . LINK IN STORIES ☝️

Inflation concern: Democrats 89%, Republicans 83%, Independents 77%, in Wisconsin alone. We see the same pattern across ...
05/13/2026

Inflation concern: Democrats 89%, Republicans 83%, Independents 77%, in Wisconsin alone.

We see the same pattern across every state we surveyed and the picture is the same. Inflation it's the only truly universal one.

Read the full ThinkNow National Voter Report. Link in stories ☝️

Asian American and Pacific Islander Heritage Month is a time to reflect on identity, culture, and representation.AAPI co...
05/11/2026

Asian American and Pacific Islander Heritage Month is a time to reflect on identity, culture, and representation.

AAPI communities represent a wide range of experiences, languages, and cultural perspectives that continue to shape how people connect, engage, and navigate the world.

In your experience, what is one thing brands often overlook when trying to connect with AAPI audiences?

👇 Share your perspective

Across every state we surveyed, Independents are the least likely to vote and the least engaged across media channels. T...
05/08/2026

Across every state we surveyed, Independents are the least likely to vote and the least engaged across media channels. The voters campaigns need most are the hardest to reach with standard targeting.

This is the group everyone talks about, but very few campaigns are actually set up to reach effectively.

Read the full ThinkNow National Voter Report. Link in stories ☝️☝️


MarketResearch

ThinkNow’s National Voter Report reveals a critical gap: 35% of voters consume political content, but only 24% actually ...
05/07/2026

ThinkNow’s National Voter Report reveals a critical gap: 35% of voters consume political content, but only 24% actually engage. Independents and Latino voters show even sharper divides.

For marketers and political teams, this means rethinking how media buys translate into actual voter interaction.

Read the full ThinkNow National Voter Report. Link in story ☝️

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