ThinkNow

ThinkNow ThinkNow unlocks cross-cultural insights for brands.

We leverage our 15+ years of experience and DigaYGane.com, one of the largest Hispanic and Latin American online panels, to understand and engage Hispanic, Black, AANHPI, and LGBTQIA+ communities. ThinkNow is an award-winning research technology company enabling businesses and government agencies to discover the cultural drivers that influence consumer decisions. We integrate Hispanic, African Ame

rican, and Asian American insights into custom market research for organizations looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.

Most brands know who their customers are.Fewer understand why they make the decisions they do.📥 Download the report and ...
07/30/2026

Most brands know who their customers are.
Fewer understand why they make the decisions they do.

📥 Download the report and discover a smarter framework. LINK IN STORY 👆

You can’t understand America without reaching all of America.With 11M+ panelists across the U.S., ThinkNow provides acce...
07/28/2026

You can’t understand America without reaching all of America.

With 11M+ panelists across the U.S., ThinkNow provides access to nationally representative audiences that reflect the real composition of the country:
Because better decisions start with better coverage of reality.

👉 Let’s talk. Contact us to learn how ThinkNow can support your next study.

I can analyze data. But can it ask the right questions?In the latest episode of The New Mainstream Podcast, Mario Carras...
07/27/2026

I can analyze data. But can it ask the right questions?

In the latest episode of The New Mainstream Podcast, Mario Carrasco sits down with Vera Chien to explore how AI is reshaping consumer insights, what the entertainment industry can teach us about understanding audiences, and why curiosity remains one of the most valuable skills in research.

🎧 Listen the full episode and join the conversation. LINK IN STORY 👆

What happens when the same product is experienced under different conditions?This is where the idea of an “average user”...
07/24/2026

What happens when the same product is experienced under different conditions?

This is where the idea of an “average user” becomes misleading.

And where research needs to move beyond aggregated satisfaction toward real experience variation.

At ThinkNow, we focus on understanding those differences, because experience is never neutral.

Insights

07/22/2026

Our new Diversity OS framework explores four forces behind modern consumer behavior:

• Identity
• Representation
• Influence
• Decision

📥 Download the full report. LINK IN STORY 👆

ConsumerInsights ThinkNow

Diversity OSA new operating system for understanding consumer behavior in multicultural markets.Built from ThinkNow’s Wo...
07/14/2026

Diversity OS

A new operating system for understanding consumer behavior in multicultural markets.
Built from ThinkNow’s World in One City research.

👉 Download the full report to explore the framework. LINK IN STORIES ☝️

Diversity OS introduces a new way to think about multicultural markets by organizing consumer behavior into four interco...
07/09/2026

Diversity OS introduces a new way to think about multicultural markets by organizing consumer behavior into four interconnected dimensions:

• Identity
• Representation
• Influence
• Decision

If your organization is preparing for the next generation of multicultural marketing, this report offers a practical framework to help guide strategy.

📥 Download the new report. LINK IN STORY 👆
https://thinknow.com/blog/diversity-os-the-new-system-behind-consumer-behavior/
ThinkNow

Diversity OS introduces a new way to think about multicultural markets by organizing consumer behavior into four interco...
07/07/2026

Diversity OS introduces a new way to think about multicultural markets by organizing consumer behavior into four interconnected dimensions:

• Identity
• Representation
• Influence
• Decision.

📥 Download the new report. LINK IN STORY 👆

ThinkNow

During Pride Month, conversations around identity, visibility, and representation become especially important for brands...
06/29/2026

During Pride Month, conversations around identity, visibility, and representation become especially important for brands and organizations.

Consumers increasingly expect brands to understand the communities they engage with and reflect them authentically across messaging, media, and experiences.

What is your company doing to move closer to authentic representation?

🎧 Listen to the episode on this topic.
👉 LINK IN STORY

BrandStrategy AudienceInsights

06/25/2026

How does consumer behavior actually work in Los Angeles?

In this video, Mario Xavier Carrasco breaks down Diversity OS and why understanding identity, culture, and behavior together is critical for brands today.

👉 Read the full report. LINK IN STORY 👆

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Burbank, CA
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