The Pilot Marketer

The Pilot Marketer Your takeoff starts here. Helping businesses grow with social media strategy & content creation. Ciao! I’m Francesca, owner of The Pilot Marketer.

I started this business to help overwhelmed business owners show up online with ease, strategy, and personality. I help businesses take off with social media management, content creation, and custom strategy plans that help your brand get seen and grow. When I’m not behind the screen, I’m hanging out with my daughter or cheering on other women in business!

06/02/2026

Love my Community Ladies Networking Knot - Crowley

Now you know where it all started. 🛩️This picture was taken 15 years ago. Three pilots. A Cessna 172. Arlington, TX to L...
05/27/2026

Now you know where it all started. 🛩️

This picture was taken 15 years ago. Three pilots. A Cessna 172. Arlington, TX to Las Vegas with a pit stop in Roswell, NM — because of course we stopped in Roswell. 👽

This was during my cross country hours working toward my commercial license. I was in that cockpit completely focused, completely in my element, completely in love with everything aviation.

Life had other plans after this. A different path. A redirect I didn’t see coming.

But the love for aviation never left.

So when it came time to build my business — when the door opened and The Pilot Marketer was born — there was never a question about what to call it. Never a question about the theme. Never a question about any of it.

This is where the name comes from. This is where the obsession comes from. This is the root of everything you see on this page.

The girl in that cockpit didn’t know she’d one day be running a social media marketing business built entirely around the thing she loved most.

But here we are. ✈️

05/27/2026

Congratulations 🛫

Some days the job comes with surprises and this was one of the good ones. 🥹✈️Showed up to the ribbon cutting with the ...
05/26/2026

Some days the job comes with surprises and this was one of the good ones. 🥹✈️

Showed up to the ribbon cutting with the today and ran right into Brande Tyler mid-shoot and Maribel Castañeda shortly after. There’s something about seeing your people out in the wild that just fills your cup.

And if that wasn’t enough we met .art , he was there doing caricatures and we absolutely could not say no. 😂 Easily the highlight of the day. The laughs were very much needed.
Priscilla D Pike

This is the part of the job nobody talks about enough. The real connections. The surprise reunions. The moments that remind you why community matters.

Grateful for days like this one. 🙏🏽

05/24/2026

🚨 Controversial social media opinion incoming… 👀✈️

If your business has zero social media presence in 2026, I do question how serious you are about growth. 😬

Before the pitchforks come out 😂 hear me out…

I’m not saying every business owner needs to dance on TikTok, point at floating text, or post 7 days a week.

But let’s be honest…

When potential clients hear about your business, what’s the first thing they do?
They look you up.

📱 Instagram
📱 Facebook
⭐ Reviews
🌐 Website

They’re checking if you’re active, legit, trustworthy, and if your brand actually matches what you say you do.

And if they land on a ghost town page with your last post from 2023… 👀

That silence is saying something.

As a social media strategist, I see incredibly talented business owners staying invisible—not because they’re bad at what they do, but because they underestimate how much social media marketing, brand visibility, and consistent content impact trust and conversions.

My take? Social media isn’t the only way to grow your business… but pretending your online presence doesn’t matter anymore is wild.

So let’s debate 👇

Is having no social media presence actually hurting a business more than owners want to admit?

Agree? Disagree? Come argue nicely in the comments 😈🍿

05/23/2026

This is for the business owner who keeps saying “I know I need to post more…” but somehow never does 👀✈️

Not judging. Just lovingly calling you out 😘🤣

You’re amazing at what you do.

Your clients love your work.
Your service is solid.
Your business deserves visibility.

But your social media?

A random Canva graphic.
A blurry photo from 3 weeks ago.
Silence.
A promise to “start Monday” every single week 😅

And listen… I get it.

You’re busy actually running your business.

Maybe you’ve tried:
✔️ doing it yourself
✔️ downloading templates
✔️ asking ChatGPT for captions
✔️ posting randomly hoping something lands
✔️ even hiring cheap help that made things look cute but didn’t actually bring results

And yet…

You still feel invisible online.

You still don’t know what to post.
You still avoid showing your face.
You still wish more people would say:

“I found you on Facebook.”
“I saw you on Instagram.”

That’s exactly who I help as a social media strategist and content creator for small businesses.

Not by turning you into an influencer 😅

But by helping you build a social media strategy that actually makes sense for YOUR business, helps you show up consistently, and gets your brand seen by the right people.

So if this felt weirdly specific…

that’s because I’m probably talking to you 😘✈️

DM me PLAN if you’re ready to stop winging it.

05/22/2026

“Social media is too expensive.”

Is it… or is staying invisible costing you more? 👀✈️

Let’s talk about it.

As a social media strategist and content creator, I hear the investment conversation a lot.

And honestly? I get it.

As business owners, we all think about budgets.

But here’s the question most people don’t ask:

What is NOT showing up online costing you right now?

Potential clients finding your competitor because they actually post consistently.

Hours wasted staring at a blank screen trying to figure out what to say.

Random posting with no strategy, no direction, and no actual results.

Your business being incredible in real life… but basically invisible online.

That cost adds up too.

When you invest in the right social media strategy, you’re not just paying for “posts.”

You’re investing in:
✈️ clarity on what to post
✈️ content strategy built for YOUR business
✈️ messaging that actually connects
✈️ consistency that builds trust
✈️ visibility that leads to inquiries and clients

And if full social media management isn’t in your budget right now? Totally okay.

That’s exactly why I created From Zero to Strategy — my DIY workbook for business owners who are ready to stop winging it and finally build a real plan without the full-service investment.

Because the goal is the same:

Stop guessing. Start showing up.

So no… price usually isn’t the real objection.

The real question is:

Are you ready to stop playing small in your business?

DM me PLAN if you want to talk done-for-you support ✈️
Comment WORKBOOK if DIY feels like your lane right now 👇

05/21/2026

If you’re a business owner who knows your social media needs help… but you’re stuck between “I need help” and “my budget says absolutely not” 😅✈️ this is for you.

I help small businesses stop winging their social media and actually build a strategy that makes sense.

Because being amazing at what you do doesn’t automatically mean knowing how to market it online.

Maybe you’re staring at a blank screen wondering what to post.

Maybe you’re posting randomly with zero consistency.

Maybe you’re too busy actually running your business to think about captions, reels, strategy, and all the things.

That’s exactly why I offer two ways to work with me.

✈️ Done-for-you social media support
For the business owner who wants strategy, content creation, filming, editing, captions, posting, or customized support based on what their business actually needs.

No cookie-cutter packages pretending every business is the same.

AND…

📘 From Zero to Strategy Workbook
For the DIY business owner or the one on a budget who still wants a clear social media strategy without the guesswork.

Inside, I walk you through:
✔️ finding your audience
✔️ content pillars
✔️ what to post
✔️ messaging
✔️ content planning
✔️ building a strategy that actually makes sense for YOUR business

Because whether you want a co-pilot ✈️ or the flight manual to do it yourself… I got you 😎

DM me PLAN if you want to chat about services
or comment WORKBOOK and I’ll send you the link 💛

05/20/2026

Everyone always asks: “Why did you start doing social media?”

Honestly? Flexibility… but also because I LOVE creating and helping someone else shine.

There’s something so special about watching a business go from “I don’t know what to post” to feeling confident enough to show up, record videos, and actually enjoy it.

My favorite part? When clients tell me, “Someone found me on Facebook” or “They saw me on Instagram.”

That’s the whole point. Visibility matters.

Social media isn’t just posting pretty content. It’s helping your business get seen, trusted, and remembered.

So yes, I started because I needed flexibility… but I stayed because I love helping small businesses finally feel confident online.

Drop your social media questions below or message me if you’re ready to show up with more clarity.

05/19/2026

If you’ve ever wanted to DM a social media manager and ask “so… what are your prices?” or “how long until I start getting clients?” 👀 this one’s for you ✈️

These are probably the two most common questions I get as a social media strategist / social media manager — and honestly, they’re fair questions.

Here’s the honest answer:

💬 “What’s your price?”
There’s no one-size-fits-all answer.

Because your business is not the same as the next one.

A brand new business needing a full social media strategy, content calendar, captions, filming, editing, posting, and guidance? That looks very different from an established business that just needs content ex*****on.

That’s why I start by understanding your business, your goals, your struggles, and what you actually need before building a quote.

💬 “When do I start getting clients?”
This is where expectations need a reality check 😅

Social media marketing is not instant noodles.

You don’t post twice and suddenly have 10 dream clients in your inbox.

Results come from:
✔️ consistency
✔️ strategy
✔️ clear messaging
✔️ talking to the right audience
✔️ building trust over time

Some businesses gain traction faster. Some take longer.

But if you’re inconsistent and hoping social media magically fixes everything overnight… that’s not how content marketing works.

Got a question you’ve always wanted to ask me?

Drop it below 👇 or send me a DM.

Address

Burleson, TX

Website

Alerts

Be the first to know and let us send you an email when The Pilot Marketer posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Pilot Marketer:

Shortcuts

Share

Category