Pivot Marketing

03/27/2026

Today, we’re celebrating 7 years of Pivot 🎉

We’re so grateful for the partners and team members who have been part of this journey—your trust, collaboration, and creativity have shaped everything we do.

Want to celebrate with us? Subscribe via our website to our quarterly newsletter, Pivot Funnel Cake, for fresh insights on higher ed marketing. Link in bio.

We’re so glad you’re here.

03/23/2026

A fun and productive training session with Haley and Georgia! Stay tuned to learn more about our two newest digital team members ✨

03/19/2026

Higher ed marketing is changing… but it always has.

The loudest voices say “move faster.”
We think it’s about moving intentionally.

Most institutions don’t need more—they need alignment, clarity, and the right next step.

No panic. Just progress.

Read how we’re navigating the current moment on our blog. Link in bio

03/12/2026

We love when our Boston team makes the trip to Burlington. Nothing better than getting together in person for great collaboration, fresh ideas, and a lot of laughs! ✨

02/23/2026

Welcome back Molly T!!! The inbox is happier. The office is brighter. And our clients are smiling. We’ve missed your energy, your steady organization, and your magic touch with client needs. So glad you’re back!

01/13/2026

✨ Team update! ✨

We’re so excited to welcome Allie and Taylor to the Pivot team 💛

Allie joins us as an Account Manager, bringing a calm, organized, and collaborative approach to keeping projects on track. She’s all about turning big-picture goals into clear next steps—and when she’s not doing that, you’ll likely find her logging miles for her next race or at the rink helping manage her kids’ hockey teams. 🏃‍♀️🏒

Taylor joins Pivot as an Enrollment Support Associate, where she supports prospective students with care, curiosity, and clarity—helping make the enrollment process feel a little less overwhelming and a lot more human. Outside of work, she’s usually creating something by hand or heading out for a run (bonus points if it ends at the beach). 🧶🌊

We’re lucky to have you both—welcome to the team! 🎉

12/23/2025

Happy holidays from the Pivot team! ✨❄️

12/19/2025

Reddit doesn’t always convert on the first click, and that’s the point.

When we layered Reddit into a client’s marketing mix, its impact showed up across the funnel: more traffic, more engagement, and increased registrations, even when conversions happened later through other channels.

By analyzing performance across platforms in Pivot360, we could see how Reddit energized the entire ecosystem, not just its own dashboard.

Curiosity + a holistic view of the data = better attribution.

👉 Full breakdown on the blog:
Link in bio

12/19/2025

Reddit doesn’t always convert on the first click — and that’s the point.

When we layered Reddit into a client’s marketing mix, its impact showed up across the funnel: more traffic, more engagement, and increased registrations — even when conversions happened later through other channels.

By analyzing performance across platforms in Pivot360, we could see how Reddit energized the entire ecosystem, not just its own dashboard.

Curiosity + a holistic view of the data = better attribution.

👉 Check out the full breakdown on the lates Pivot Marketing blog post:

When we added Reddit to a client’s marketing mix this spring, I expected it to play a modest role, mainly boosting awareness and extending our reach. I’m used to evaluating performance inside Meta Ads Manager and Google Ads, where everything is laid out in neat columns and you can see exactly ho...

12/05/2025

We love when our team brings outside passions into their work, and Ant’s newest blog is a perfect example.

Drawing inspiration from his run club, he shares how the people who asked about joining didn’t show up right away… but they did show up eventually. And when they did, it wasn’t because of one conversation. It was because of a collection of moments they experienced over time.

Ant connects that insight beautifully to student recruitment, where so many influential touchpoints happen off the dashboard and outside our attribution models.

It’s a warm, honest reflection that every higher ed marketer should read.

👇
Check out Ant’s blog and share what “unmeasurable middle” moments you think matter most for prospective students in the comments!

The prospective student journey isn't linear. Learn how invisible touchpoints influence prospective students' decisions more than you think.

11/25/2025

At Pivot Marketing, our gratitude starts with our people. Every day, this team shows up for one another—with creativity, support, and genuine heart. As Thanksgiving arrives, we’re reflecting on what each of us is most thankful for this year.

Wishing you a holiday filled with warmth, joy, and plenty to be thankful for. 💛