Caitlyn Grad Marketing

Caitlyn Grad Marketing Helping businesses tell their story & grow through social media, email, and content creation—based in CT, serving everywhere!

08/14/2026

Hey, so to all my clients, this is my love letter to you: even I hate being on camera, and you should see the 20 takes in my camera roll before a video comes together.

08/13/2026

Don't let summer pass by before taking a chocolate bar and letting the sun melt it as you dip strawberries, or your choice of fruit. Fun but messy!

08/13/2026

Social media is organic growth. It's not usually immediate, and results can come faster in some cases, but the real wins come from playing the long game.

This post got my client 12 event sign-ups in one day. And 40 sign-ups total! Not luck. It came from consistently posting in local Facebook groups over time. That consistency built trust, and that trust is why people reshared it to their own audiences the same day.

That's the power of organic social media done right.

If you want a social media partner who plays the long game, reach out, and let's chat: https://www.caitlyngradmarketing.com/contact

So excited to be one of the many speakers at The Marketer's Edit this fall in New York City (November 7-8)!This retreat ...
08/12/2026

So excited to be one of the many speakers at The Marketer's Edit this fall in New York City (November 7-8)!

This retreat is built for freelancers, marketers, and creative business owners who want practical strategies on pricing, visibility, hiring, revenue diversification, and sustainable growth from people who've actually been there.

You'll learn how to diversify your revenue streams, scale your freelance business, and create content that stands out in the algorithm, plus get exclusive networking opportunities with all the speakers!

Tickets are on sale now if you want to join in person, or grab a digital pass if you can't make it live. Buy your tickets here: https://www.themarketersedit.com/tickets

I can't wait to meet and see everyone there!

08/11/2026

Can’t wait!!

08/11/2026

The best content ideas are usually the ones you didn't plan.

Let me explain 👇

I was on-site filming with a client a few months back. We had our content plan locked in, hooks written, shot list ready. But as she started talking through her expertise, something kept happening… her answers kept sparking new ideas.

I wasn't scrapping the plan, just following the thread. "Wait, say that again." "That's a whole video on its own." "Let's film that one next."

We went in planning to shoot 5 videos. We left with 15.

Every video we filmed led to 3-4 more ideas we never would've thought of sitting at a desk. And here's the kicker: some of those unplanned, off-the-cuff videos ended up outperforming the ones we'd carefully mapped out weeks in advance.

So yes, have a strategy. Have a plan. Know your hooks and structure going in, that foundation matters.

But don't be afraid to go off script when something good comes up. The videos with zero planning are usually the ones that hit hardest, because that's when you're the most authentic, and people can feel that.

Plan the content. Then let the good ideas interrupt it. 🎥

08/10/2026

We're Hiring: 1:1 Transition Program Support Specialist

Are you a caring, patient professional who wants to make a real difference in a young person's life? CREATE Independence is looking for a dedicated 1:1 Support Specialist to join our Transition Program in Weatogue, CT!

We are seeking a caring and dedicated professional to provide individualized, 1:1 support for a participant in our Transition Program. This role is focused on helping the individual achieve their personal goals in employment readiness, community engagement, social development, and independent living. The ideal candidate will be patient, resourceful, and committed to building a positive, empowering relationship within a structured program setting.

What you'll do:
- Provide 1:1 support tailored to the participant's goals, interests, and learning style
- Coach job readiness, social, and daily living skills through hands-on activities
- Support meaningful participation in program activities and community outings
- Track progress and share updates with our team to ensure coordinated care
- Partner with staff, families, and vocational services every step of the way

What we're looking for:
- 1-2 years of experience with individuals with disabilities (school, transition program, or similar)
- Strong communication skills and the ability to adapt in real time
- Reliable transportation to accompany the participant to activities
- CPR/First Aid certified (or willing to obtain) and able to pass a background check
- Patience, empathy, and a genuine commitment to person-centered support

Location: 110 Hopmeadow Street, Weatogue, CT
Full-Time | In-Person

If you're ready to help someone build the independence and confidence to shape their future, we'd love to hear from you! Email your resume to [email protected] to apply, feel free to email us with any questions or for more details on the role.

Learn more about us here: https://www.createindependencect.org/

A woman got on a call with me last week ready to pay for social media management.I told her not to hire me full time. No...
08/10/2026

A woman got on a call with me last week ready to pay for social media management.

I told her not to hire me full time. Not yet.

Her book business started a year ago, after 25 years running a completely different business. Sales have been slow, just under a thousand copies, almost entirely by hand: school visits, tabling at events, one book at a time, no Amazon, on principle.

I've had enough of these calls to know what happens next if I take her money. Social media can absolutely grow a book business. What she doesn't have yet is the revenue to justify the spend. I'd rather she try the free and low-cost moves first than watch her spend money she doesn't have on me.

She told me herself: "I wish I could just spend the money and have you do it all."

I told her to take the budget she would've spent on me and put it toward doing it herself first. Build an affiliate program so people have a reason to sell her books for her. Find smaller creators who'll take a book in exchange for a post before paying for expensive campaigns. Grow her own personal brand, since that's a full-time job on its own before any paid strategy makes sense.

It felt insane turning down a paying client. It also felt like the only honest thing to do, because I never want someone spending money they don't have on me when they could be spending it on themselves.

I'd rather lose the sale than lose the trust.

Address

Burlington, CT
06013

Website

Alerts

Be the first to know and let us send you an email when Caitlyn Grad Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category