Burlington Press

06/02/2026

Cheap printing can cost more than you think. Learn how poor quality, delays, mistakes, and limited support can affect your next print project.

Cheap printing can cost more than you think. Learn how poor quality, delays, mistakes, and limited support can affect your next print project.

06/01/2026

When they’re useful, thoughtful, and well-made, promotional products don’t feel like advertising. They feel like something worth holding onto.

Most marketing messages have a very short lifespan. A social media post gets scrolled past. An email gets archived. An online ad disappears the moment someone clicks away.

But promotional products are different because they become part of a person’s routine, whether that's a favorite water bottle on a desk, a notebook used in meetings, a tote bag that gets carried everywhere, or a comfortable hat that ends up in regular rotation.

The best branded merchandise isn’t about putting your logo on the cheapest item available. It’s about choosing products people genuinely want to keep and use. Every time they do, your brand earns another impression without spending another advertising dollar.

Whether you’re building employee welcome kits, preparing for a trade show, thanking customers, or increasing awareness for your organization, the right promotional products can keep your brand visible long after the initial interaction.

05/28/2026

Printing uses real materials, so it should come with real responsibility. 🌱

That can mean recycling excess paper, properly handling used ink and toner cartridges, and helping customers understand that many printed pieces can be recycled when they are no longer needed. ♻️

It also means planning projects thoughtfully. Choosing the right quantity, the right materials, and the right format can help reduce waste before a job ever goes into production.

Print is still one of the most effective ways to communicate, promote, inform, and connect with people. When it is produced responsibly, it can do its job while still respecting the world around us. 🌎

05/27/2026

Digital ads disappear... FAST! A thumb-swipe, a skipped video, a crowded inbox, and your message is gone before it really has a chance to land.

That’s part of the challenge with digital marketing. People are tired, distracted, and constantly moving from one screen to the next. Even when your ad reaches the right person, it still has to fight for attention in a very crowded space.

Direct mail works differently.

Research from JICMAIL and Marketreach found that the average piece of direct mail generates about 132 seconds of attention. That doesn’t mean someone stares at a postcard for two uninterrupted minutes, but it does show the value of putting something physical into your customer’s hands.

A well-designed mailer can sit on the kitchen counter. It can get pinned to the fridge. It can be picked up more than once, shared with someone else in the household, and remembered long after a digital ad disappears.

That’s the advantage of print. It gives your message a little more staying power.

If you want to cut through the digital noise, direct mail is still one of the most effective ways to reach people where they live.

At Burlington Press, we handle the design, printing, targeting, and mailing, so your campaign gets delivered the right way.

05/26/2026

57% of email addresses are abandoned for one simple reason: Digital fatigue. 📉

Inboxes are crowded, attention spans are short, and the "Delete" button is way too easy to click.

If you want your message to cut through the digital noise and actually land in front of your customers, you have to change the medium.

Want to guarantee eyes on your next campaign? Choose print. ✨

05/24/2026

Most digital ads never really get a chance. We scroll past them. Skip them. Tune them out. Sometimes we do not even realize we saw them in the first place.

Print creates a different kind of interaction. A mail piece gets picked up. A brochure gets flipped through. A postcard sits on a counter. A well-designed piece has a physical presence that a banner ad simply does not.

In a world where so much marketing disappears in a split second, print offers something digital often cannot:

✅ A little more time.
✅ A little more attention.
✅ A better chance to be remembered.

When digital spaces are crowded, print gives your message room to breathe.

05/22/2026

Please enjoy your Memorial Day weekend, and take a moment to Remember & Honor those who gave the ultimate sacrifice.

05/21/2026

Printing doesn’t always fit into one standard size, shape, or layout. Sometimes it’s a postcard. Sometimes it’s a brochure. And sometimes it’s a folded map like these we printed for our friends at Mount Holly Tours, Bordentown Walking Tours, and Burlington Tours.

They’re a great example of how the right format can make a printed piece more useful, more memorable, and a lot more fun!

05/21/2026

Custom embroidery is a great way to give your business, organization, or team a more polished and professional look.

Hats, polos, jackets, workwear and more, embroidered apparel is durable, clean-looking, and perfect for keeping your brand visible wherever your team goes.

Whether you need a small batch or a larger order, we can help you create apparel people will actually want to wear.

05/20/2026

Just delivered some shirts to our friends at Deli & Pizza Shop in Edgewater Park and, naturally, picked up lunch while we were there.

Custom shirts and a corned beef special? That’s what we call a win-win!