06/11/2026
25 Years. Countless Stories. Remarkable Brand Evolutions.
As we celebrate our 25th anniversary—and another year being named Vermont's Best Advertising Agency—we're reflecting on some of the organizations we've had the privilege to help grow.
One of those stories is 89 North.
When we began working with the company in 2019, 89 North existed primarily as a product line within another Vermont technology company. While the science behind its laser-driven illumination technology was helping researchers push the boundaries of discovery, the brand itself had yet to establish an independent presence in the marketplace.
Our challenge was to help transform 89 North into a stand-alone brand with its own identity, voice, and vision for the future.
Over the years, we developed a complete marketing ecosystem that included brand standards, photography, product branding, collateral materials, digital marketing, public relations, trade show support, and the company's first dedicated website. Inspired by the vibrant fluorescent dyes used by researchers to reveal previously unseen aspects of science, we created a visual language filled with energy, color, and possibility.
As the brand evolved, so did the company. During our partnership, 89 North tripled in size, expanded its facilities, and strengthened its position within the life sciences marketplace.
More recently, we were honored to continue that journey by supporting the brand's transition following its acquisition by Oxxius, helping ensure continuity for customers, partners, and employees as the company entered its next chapter.
For us, this project represents what great branding is really about: not simply creating beautiful materials, but helping innovative organizations communicate their value, accelerate growth, and achieve their ambitions.
We're proud to have been part of the 89 North story.
