Union Street Media

10/23/2026

Your listings are about to work harder. . .

Something new is coming to the Union Street Media platform. Built for agents, included with our websites.

👀 BoldTrail

10/07/2026

🤝 We're thrilled to announce our partnership with Inside Real Estate, the company behind BoldTrail!

"This partnership harnesses the best of both worlds for brokerages—a flexible, beautiful website built to rank in search and AI results and drive lead volume without losing the CRM their agents, pipeline, and automations depend on."

Read more about our partnership: https://bit.ly/3TOdBPM

09/30/2026

Our company is old enough to vote, drink, and rent a car.

27 years ago, Union Street Media was founded in a dorm room at Middlebury College.

Today, 64% of our clients have been with us 6 years or more, through every twist the internet has thrown at real estate.

Read the blog post by our Founder & President https://bit.ly/4iRx1O2

09/14/2026

Every conversation about AI search strategy right now is, if you listen carefully, a brand awareness conversation with a new coat of paint.

"How do I get cited by ChatGPT?" is the new "How do I become the name that comes up in my market?"

The real estate professionals winning right now didn't get there through clever tactics. They got there by spending years being known (deep content, real authority, consistency across surfaces) the exact work most deprioritized during the last decade of attribution-obsessed lead gen.

Our Director of Marketing wrote a blog post that dives into this in the comments.

09/09/2026

Think about the last time you had to hire someone for something that actually mattered. A financial planner. A contractor for a big home project.

How did you decide who to trust?

You probably asked around. You noticed the name that kept coming up. You paid attention to who showed up in the places you already trusted.

That's not new. That's how humans have always decided who to work with.
The interesting thing is that AI tools like ChatGPT and Gemini are now making those same decisions for people, using the same signals.

Our Director of Marketing wrote a blog this week arguing that "showing up in AI" is really just the old game of being known, wearing new clothes.

Link in the comments.

08/28/2026

We're so excited to announce our partnership with Renowned USA!

They build the verified reviews that the AI checks, and we build the high-performing website. Together, your real estate website shows up in search, and your reviews give people a reason to call.

Get your AI visibility & reputation audit from Renowned: https://bit.ly/3S9zCYQ

Read the blog post: https://bit.ly/4gVt09M

08/26/2026

Good things go together🤝

Thrilled to announce our partnership with Renowned USA! 🎉

Get your free AI visibility report here: https://bit.ly/3S9zCYQ

For years, winning online meant showing up on Google. Now, that’s only part of the story.

Consumers are asking ChatGPT, Gemini, Claude and AI Overviews who the best agent is, and expecting a direct answer.

That's why we've partnered with Union Street Media. Their websites give AI a structured source to read. Our verified reviews give AI credible proof to cross-check. Together, they strengthen the signals that help you get discovered in search and AI.

Claim your free website audit: https://unionstreetmedia.com/partner-integrations/renowned/

Union Street Media

08/18/2026

Most of the AI in real estate conversation is still stuck on whether it'll replace agents.

That's the question from a year ago. The brokerages winning right now have moved on. They're asking which parts of their work AI should carry, and which parts only people can do.

Sharper question. Better decisions.

We've been writing some version of this argument for fifteen years. The full blog post on what we predicted, what landed, and what we got wrong is in the comments.

08/12/2026

In 2013, we wrote a blog post about searching for "a Victorian lakefront home with a porch."

Not "3 bed, 2 bath, under $500k." A full sentence, the way a person actually thinks about a home.

ChatGPT launched nine years later, and suddenly everyone was searching that way for everything.

We pulled fifteen years of our blog archive this week to look at what we'd written about AI in real estate over the years. Some of it aged surprisingly well. Some of it didn't.

What's the first thing you'd search for if you were buying a home today? https://bit.ly/3Uioo4E

08/10/2026

We want to give a big shoutout and congrats to our Q2 2026 superstar, Shannon! 🤩

Shannon is our Corporate Marketing Strategist! She helps run our own marketing by creating content, keeping our new website running, and ensuring everything is organized for internal teams.

Thanks, Shannon, for all your hard work! 🎉 ⭐