Perry Dasilva

Perry Dasilva We help small business owners with brand awareness, reaching new audiences and building a community.

Most dog walkers post cute dog pics and wonder why they're not getting booked.Here's the thing: cute content gets likes....
04/24/2026

Most dog walkers post cute dog pics and wonder why they're not getting booked.

Here's the thing: cute content gets likes.

✨STRATEGIC content gets clients.✨

The 5 post types that actually convert:

1. Before/After Transformation
Not just "cute dog" but "Anxious rescue → Confident walker in 2 weeks"

2. Problem You Solve
"Does your dog pull on the leash? Here's what I do differently..."

3. Social Proof
Client testimonial, screenshot of a 5-star review, happy dog owner quote

4. Behind-the-Scenes
Your process, your gear, how you handle multiple dogs safely

5. Local Connection
"Best dog-friendly spots in [Your City]" — shows you're LOCAL and you GET your area

Notice what's NOT on this list? Random cute dog content with no context.

Your content should make people think: "This person gets it. This person can help MY dog."

✨ Quick action: This week, post at least ONE of these 5 types. Watch your DMs. ✨

You Don't Need a $300/Month Scheduling Tool (Use This Instead)Dog business owners love asking me: "What scheduling tool ...
04/22/2026

You Don't Need a $300/Month Scheduling Tool (Use This Instead)

Dog business owners love asking me: "What scheduling tool should I use?"

And they're expecting me to recommend some expensive all-in-one platform.

Plot twist: You probably don't need it yet.

Here's a free app (this post is not sponsored):

✨ Metricool ✨

On the free plan, you get up to 50 post per month.

Batch your content: Write 4 posts on Sunday, schedule for the week

"But what about Buffer or Hootsuite?"

Cool tools. But if you're just getting started and posting 3x/week, you don't need to drop $15-30/month yet.

Get consistent with the free tools first. THEN upgrade when you're posting daily and managing multiple clients.

Save your money for better things (like actually running ads that get you clients).

❤️ Pro tip: Set a 2-hour block every Sunday. Plan, write, and schedule your week. Done.

I got 1.4 million views on an Instagram reel and...it was the worst thing for my business.And yeah, for a second it felt...
04/04/2026

I got 1.4 million views on an Instagram reel and...

it was the worst thing for my business.

And yeah, for a second it felt AMAZING. The adrenaline rush. The notifications going crazy. "I finally did it! I went viral!"

171K likes. 64K shares. 3K saves. 475 comments.

But here's the problem: that video had NOTHING to do with my business.

Sure, it got engagement. People were talking. Sharing. Saving.

But those are vanity metrics.

The people who engaged? NOT my target audience. They'll never book me. They're not even local to me.

And now when it comes to running Facebook ads, I can't retarget or create a lookalike audience based on Instagram engagement. Why? Because this viral video attracted the WRONG people.

Here's the lesson:

Your posts are probably getting 50 views. Maybe 5 likes. Very low engagement.

But if you're a LOCAL business, what really matters is this:

Are the people interacting with your posts your IDEAL clients? Are they even LOCAL to you?

Because I'd rather have 10 ideal clients liking and commenting on my posts than 1.4 million random people who'll never book me.

Vanity metrics don't pay your bills. The RIGHT engagement does.

03/23/2026

Stop burning cash 😪 Meta Advantage+ sales can ruin local reach.

When it’s on, Meta can show your ad to people outside your chosen area. For example, if you target Laurel, Maryland, visitors who don’t live there may still see your ad. That means extra spend on people who will never become your customers.

Keep your budget focused on real locals.

them: "i spent $50 on facebook ads and it's been 3 days. nothing. i think it's broken"social media buyers:
03/20/2026

them: "i spent $50 on facebook ads and it's been 3 days. nothing. i think it's broken"

social media buyers:

03/16/2026

How much should you spend on Facebook ads for your pet care business? In this short video, I walk through a simple way to set a smart budget. The key is to know what a new client is worth to you.

This is one of the easiest ways local pet care ads waste budget.When “Advantage+ audience” is on, Meta can show your ad ...
03/06/2026

This is one of the easiest ways local pet care ads waste budget.

When “Advantage+ audience” is on, Meta can show your ad beyond your target area.

So if you’re targeting Laurel, MD, someone visiting Laurel could see your ad too, even if they don’t live here and will never become a regular client.

That’s money spent on the wrong people.

Address

Burtonsville, MD
20866

Telephone

+13019457575

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