Cincinnati I-marketing Group

10/05/2022

Meta (Facebook) just announced new updates to their call ads feature for businesses wanting to get phone calls from potential customers.

These changes should make call ads in Facebook more effective for advertisers. I have several clients running successful call ads in Google Ads, so this is an option a lot of businesses should consider adding to the mix.

We’re announcing new updates to call ads to help businesses build better customer relationships, find more quality leads and reach more potential customers to grow their business.

02/01/2022

This article lists some helpful tools for increasing video rankings on YouTube.

A number of these tools are helpful for doing website SEO as well including:

Google Trends: https://trends.google.com/trends/?geo=US

Answer The Public: https://answerthepublic.com/

Google Ads Keyword Planner: https://ads.google.com/home/tools/keyword-planner/

YouTube is one of the largest search engines. That’s why you better optimize your video content. Here’s how to do it – Content Marketing Institute

11/05/2021

Attention business owners: Google My Business is being replaced by "Google Business Profile" and business owners can now manage their business listings directly in Google Maps and Google Search. Details in the article below.

If you have additional questions about this please feel to contact me.

Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

07/21/2021

Next Tuesday I'll be on the free Cybervise Limited monthly webinar talking with Carmen Krupar about how keyword strategy is changing. Come join us!

Free Registration:
https://www.cybervise.com/strategy-keywords-google-ads/

New Strategies for Keywords in 2021

What We Will Cover
- Changes to keywords in Google Ads and what may be coming next
- Why your site performance and optimization are more important than ever
- Using multiple tools to develop a holistic search program

Rob Bunting is back to talk about keyword research. Why the first step of search optimization might now be an ad campaign.

05/28/2021

Google announced some new features for Google Ads yesterday and there were two changes I would like to highlight:

1) The $50000 lifetime spend requirement was removed from Customer Match. Customer Match enables advertisers to upload their customer or prospect lists for targeting, and now with no spend requirement this opens up for smaller advertisers.

2) New Performance Max campaigns enable advertisers to advertisers across all Google Ads inventory in one campaign instead of doing separate search, display and video campaigns.

If you have questions about these new features please post a comment or contact me.

https://searchengineland.com/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event-349001

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

04/14/2021

Advertising in Google Ads?

Then you should be aware that today Google Ads announced the official launch of auto-applied Google Ads recommendations.

Google Ads "auto applied" recommendations are when the Google Ads system makes changes to an ad account automatically. Thankfully this feature is now "opt in" but initially it was "opt out" and I have seen many accounts were changes were made by the system and the advertiser was not aware of those changes.

This helpful Search Engine Land article has detailed information. If you have any additional questions about how this may affect your Google Ads account please feel to send me a message on LinkedIn or call me at 513-549-3882.

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

01/07/2021

This short article covering how Uber uncovered over $100 million in ad fraud has gained a lot of attention this week and is well worth the 3-minute read.

While digital advertising can be extremely effective, companies have to be aware of and take steps to avoid the rampant fraud out there.

My advice:

- First, make sure you have good ad & lead tracking in place
- Avoid large retargeting campaigns, especially on smaller ad networks
- Use performance-based ad buying if possible, such as CPA (Cost Per Action) instead of paying for impressions and clicks
- Be sure your reported ad results make sense and closely resemble your web or CRM system results (did you really get the number of leads you paid for)
- Use impression caps so that users are inundated with your ad creative
- Closely monitor your ad results, especially in the first week
- If the ad numbers look suspicious, pause the ads immediately

If you have questions about online ad fraud please post a comment or contact me.

In 2017, Uber found two thirds of its $150 million ad spend was useless. Here's what all brands should learn from its ad fraud troubles.

11/21/2020

Just took the Google Ads Assessment quiz on LinkedIn and scored in the top 5% of the 85,000 people who have taken it.

I should hope so, considering I have been managing Google Ads for 20 years!

If you're getting the results you are looking for from Google Ads, give me a call.

Looking to spruce up your LinkedIn profile? See if there are some skill assessments you can take. They are quick, short quizzes and an easy way to showcase your knowledge.

11/05/2020

Last Friday I was the guest on the Cybervise Limited monthly webinar discussing ways to use online advertising other than driving people to a website.

I reviewed which tactics might be appropriate for various objectives and gave a quick summary of how to set-up ad campaigns in Google, Facebook and LinkedIn based on your objectives.

I also made a bold prediction about the search industry you might want to hear.

The recording of the webinar is available on demand on the Cybervise website and the link is below in the first comment. Please check it out and let me know your thoughts.

Discover ways to utilize online advertising for more than generating traffic. Watch our webinar recording for ideas and case studies.

10/15/2020

https://www.cybervise.com/workshops/online-advertising-strategy/

What are some ways to use online advertising besides driving traffic to a website?

I'll be discussing them with Carmen Krupar of Cybervise Limited on her free monthly webinar on Friday October 30th at 1:00.

Register now to join us on the 30th and get the recording if you can't make it.

Discover ways to utilize online advertising for more than generating traffic. Join us October 30th for our webinar for additonal ad benefits.

10/15/2020

Google Analytics has been around for quite awhile and Google has not made a lot of changes in recent years, but this is a major update that website owners should be aware of.

Google Analytics 4 is rolling out and has a lot of updated features outlined in this article.

This version will replace the "Universal Analytics" version that has been running for several years and Google recommends creating a "GA4" property and running it in parallel with an existing Universal Analytics account.

https://searchengineland.com/google-analytics-4-adds-new-integrations-with-ads-ai-powered-insights-and-predictions-342048

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

09/11/2020

Recently we have been reviewing the free ad extensions available in Google Ads. These extensions are used to increase visibility, drive sales, and improve performance. Today we're talking about location extensions.

Location extensions are great for businesses with brick and mortar storefronts. The extension shows your business address, phone number, and a map marker alongside your text (as highlighted in the example photo of a Tire Discounters ad).

Location extensions on mobile devices also include a link for directions to your business. It is also noteworthy to mention that ads with location extensions often see a 10% boost in CTR (Click-Through Rate).

Businesses with a brick and mortar location that serves customers or B2B businesses such as law offices that want to target their local geographic area can benefit from adding location extensions to their ads.

If you have a question about location extensions please post it in the comments or contact us at 513-549-3882.