09/02/2026
A 2007 MIT study found that calling a lead at 5 minutes versus 30 minutes reduced qualification odds by 21 times. Today: 25% of law firms respond within 5 minutes. 26% never respond at all. We have sent leads to hundreds of firms over 20 years. The conversion gap between fastest and slowest responders is not marginal -- it is dramatic. Same lead, same market, same practice area. The firm that calls in 4 minutes signs the case. Before increasing your lead volume, ask whether you are converting what you already have. Reach out.