Innovate MR

08/26/2026

Meet the pups of InnovateMR + Ivy Exec! 🐾

In honor of National Dog Day, we’re celebrating the four-legged companions who bring a little extra joy to our team’s everyday lives - from adopted best friends to adventure buddies and everything in between. ❤️

Swipe through to meet some of our team’s pups, and then it’s your turn!

Drop a photo in the comments and introduce us! We’d love to meet the dogs behind our community!

Happy National Dog Day!

08/18/2026

False confidence is one of the biggest risks in market research.

The most damaging fake respondents aren’t always obvious - they’re the ones who look legitimate and make it into the dataset.

In today's video, our Senior Vice President, Amanda Keller-Grill, explains how fraudulent respondents can distort results, compromise data quality, and ultimately lead to the wrong business decisions.

Watch to understand why knowing who’s really behind the response matters more than ever for research integrity.

08/14/2026

Happy Independence Day, India!

To our colleagues, clients, partners, and friends across India, we hope you enjoy a meaningful day of celebration.

08/13/2026

InnovateMR + Ivy Exec bring together high-quality sample and expert audiences to help businesses make more informed decisions.

Behind every meaningful insight is a real person with real experience. That's why quality matters - from the people you reach to the data you collect.

08/11/2026

As AI continues to reshape market research, protecting data quality has never been more important.

We’re proud to announce the latest expansion of QualityIQ by InnovateMR, bringing together AI-powered validation capabilities to help researchers detect fraud, identify AI-generated responses, and protect data integrity.

Read the full announcement: https://bit.ly/4wfQECh

CALABASAS, CA — August 11, 2026 — As online research fraud becomes increasingly sophisticated, InnovateMR + Ivy Exec today announced the continued

08/06/2026

At InnovateMR + Ivy Exec, we help organizations uncover the insights they need through high-quality B2B research and access to trusted industry experts. This enables teams to validate opportunities, reduce uncertainty, and make confident, data-driven decisions.

For private equity firms, having a clear understanding of the market is essential to evaluating investments, identifying growth opportunities, and building stronger portfolio strategies.

Explore our latest article to learn why private equity firms are increasingly turning to B2B research for deeper market intelligence:

https://bit.ly/3TwaADu

Explore the fusion of qualitative and quantitative B2B research in PE, unlocking market insights for strategic investment decisions and growth.

08/04/2026

A successful tracker study depends on reliable data, consistent methodology, and a partner who understands your goals over time.

Transfer your tracker study to InnovateMR + Ivy Exec and gain access to high-quality audiences, expert insights, and the support needed to maintain consistency and uncover meaningful trends year after year.

Build a stronger foundation for your longitudinal research today! Reach out to our team here :https://bit.ly/4bXO50q

07/23/2026

Strong business decisions are built on reliable insights.

A successful tracking study depends on more than methodology, it depends on having the right tracking partner to deliver consistent, high-quality data over time.

InnovateMR + Ivy Exec helps organizations stay connected to changing market trends with dependable insights that support confident, informed decision-making.

07/15/2026

If AI isn't the biggest challenge, what is?

Amanda Keller-Grill, Head of Global Quality at InnovateMR, explains why trust, respondent quality, and rigorous quality standards matter more than ever.

Watch to hear why quality is no longer a cost center or a nice-to-have, it's the premium product.

07/14/2026

Great insights are built on more than great data. They're built on trust.

At InnovateMR, our ISO 20252 and ISO 27001 certifications demonstrate our commitment to the highest standards in research quality, data security, and operational excellence. Every study we deliver is backed by rigorous processes designed to protect your data and ensure reliable, actionable insights.

Because confidence in your research starts with confidence in your research partner.