08/11/2026
Apparently, Creative Directors are allowed in front of the camera too. ๐ธโจ
Usually, Iโm the one shaping the idea, refining the details and asking for โone more take.โ ๐ฏ
This time, I switched sides of the lens.
A good reminder that creativity also comes from changing perspective โ stepping out of your usual role, seeing the process differently, and trusting the people around you. ๐๐ค
And yesโฆ taking direction when youโre usually the one giving it is an experience of its own. ๐ฌ
Behind the scenes at Plus3mm Creative where strategy, design and creative direction come together. โก๏ธ