02/03/2026
Back in 2021, I had zero knowledge about Klaviyo, eCommerce, or flows.
Just a Google Doc, a deadline, and a dream to write good copy for online businesses.
I started out writing emails and sales pages for coaches, real estate mentors, salon owners, personal development coaches…
…just trying to find my place in the freelance world.
But when I discovered email marketing for DTC brands, everything clicked.
Since then, I’ve written and automated thousands of emails (literally) - and helped brands drive 25–30%+ of their revenue just through flows.
From abandoned carts to post-purchase magic…
from deliverability nightmares to clean, converting welcome sequences… 👻
I’ve been in the inbox trenches for years now. 📥📨
And the crazy part?
It all started with a question:
What is Email Marketing?
So what’s next?
More writing.
More testing.
More unlearning.
More building.
And a deeper love for systems, strategy, and storytelling.
No idea where it’s all headed. But I’m excited to keep showing up.
(Pic from 2021: An email copywriter who hadn’t even heard of ChatGPT yet 🫣🤣)
