08/10/2023
Benefits and Drawbacks os Brevo (formerly Sendinblue).
Benefits:
Among the advantages, the previously mentioned aspects are highlighted: excellent value for money, competitiveness compared to other tools in the market, and an intuitive interface.
Special emphasis is placed on the user-friendly email editor and automation features. In addition to these essential characteristics, the platform offers a wide range of tools, such as landing pages, registration forms, web chat, and SMS marketing services.
The responsive design that optimizes newsletters for different devices is also noteworthy, especially considering the increasing use of mobile devices.
Another benefit is the ability to segment and classify the audience according to chosen criteria. To provide technical support, there is an online team available to resolve any technical issues.
Drawbacks:
Among the disadvantages mentioned by users, difficulties in integrating with some applications and a limited number of integrations are noted. However, it is understood that efforts are being made to expand integrations with other applications and improve interfaces in order to increase the usability of the tool.
Regarding the functionality of the autoresponder, it is not as comprehensive as other complete automation systems like HubSpot or SalesForce. Additionally, phone support is only available starting from the Business plan.
In the free and starter versions, some functions are limited and the Brevo logo (formerly Sendinblue) is displayed, which may appear unprofessional when presenting reports. However, there is an option to remove the logo for €9/month in the Starter plan.
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Note: By registering through my promotional link, I will earn a small commission for promotion, and the user will have access to a free trial as well as the option to purchase any plan from the Brevo platform that suits their needs.
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Email Marketing Done Right - Brevo (ex Sendinblue)