The Williams Agency

05/21/2026

Join us for Cambridge's 5th annual Juneteenth celebrations. Parade kicks off at 10am sharp at City Hall Plaza, proceeds down River Street to Blackstone Street and ends with a family-friendly event at Riverside Press Park!

05/13/2026

We at The Williams Agency are proud to congratulate our president, Nicola Williams, on being selected as an honoree for ’s 50 Most Influential People of Color in Hospitality & Tourism Award during Get Konnected!’s 18th Anniversary celebration.

This inaugural event recognizes the People of Color and allies whose leadership, creativity, and resilience continue to drive Boston’s hospitality, travel, and tourism industries forward.

We are thrilled to see Nicola’s incredible work and impact being celebrated in such a meaningful way. ✨

Register to attend: getkonnected.com/gk-18th-anniversary

05/07/2026

We were graced with a visit from the UK Chilli Queen herself, and she brought gifts! 🌶️🔥

Are you ready for the Festival this Saturday, May 9? The .of.fire will be hosting the Chili Eating Competition during Session 2 (4:30 pm). Don’t miss the heat!

03/28/2026

Today, for Women's History Month, we celebrate BECMA member Nicola Williams.

Nicola founded The Williams Agency in 1995. Over the years, the full-service marketing firm has specialized in sustainable food, multicultural projects, and community-focused events.

With over 25 years of experience in marketing, brand development, and event production, Nicola has created some of Boston's most celebrated food festivals. She was the producer and one of the founding organizers of the Boston Local Food, which became Boston's premier food event.

In 2013, she launched Boston JerkFest Caribbean Foodie Festival, a Caribbean-style food festival celebrating culture and cuisine. The event was so successful that two years later, she expanded the concept to Vermont with Vermont JerkFest in 2015.

The Williams Agency is a certified WBE/MBE company.

02/24/2026

We’re proud to close out Black History Month by celebrating an incredible partnership and some truly amazing vendors. 🖤✨

The Show Your Love for Black-Owned Businesses Marketplace in Harvard Square — hosted by the Cambridge-Somerville Black Business Network in partnership with
, , ,and the Harvard Square Business Association — was recently featured on 🎉

We were honored to support this special Black History Month pop-up, which brought together more than a dozen incredible Black-owned businesses at One Brattle Square in Cambridge.

Huge thank you to Francisca Baduya for highlighting the vendors and the power of community.

Grateful to everyone who came out to shop, connect, and celebrate with us. 🛍️

02/21/2026

🌶️Are you ready for flavor? 🌶️ TOMORROW, Feb 21 at 4PM at Cambridge Foundry for the FREE Foundry Festival https://www.cambridgefoundry.org/events/festival

CHEF DEMO
Chef Oli Prudent of .tc will cooking Haitian Spaghetti: A bold, Caribbean twist on a comfort classic! savory, spicy, and deeply nostalgic!

More Chef Demo's to come attge 3rd Annual Boston Hot Sauce Festival this May 9th! We hope your ready for the heat!

🔥 3rd Annual Boston Hot Sauce Festival - Rhythm N’ Spice 🔥
🌶️ Saturday, May 9, 2026
📍 The Cambridge Foundry - Kendall Square, Cambridge
Info at https://bostonhotsaucefestival.eventbrite.com

02/06/2026

TODAY & TOMORROW! 🎁 ❤️ SHOP LOCAL! The weather outside might be frosty, but we are indoors in Harvard Square celebrating Black History Month in a warm place. Please join us and show your ❤️ love for Black-owned businesses for the 4th Annual Black History Month - Black History Month Marketplace. Check out the list of our rockstar vendors to shop 🎁 from here--> https://bit.ly/CSBBNFeb2026Program RSVP here--> https://2026februarymarketplace.eventbrite.com ❤️
https://www.facebook.com/share/17xbdjhSnd/

Join us for a vibrant showcase of local Black-owned businesses at Harvard Square's Black-Owned Business Marketplace Pop-up!

12/09/2025

🎁 Holiday Black Business Pop-Up Vendor Spotlight 🎁
KQ Butta · Love Balungi · ScalpHelp™

Discover nourishing skincare, handcrafted beauty, and holistic hair care at this year’s Pop-Up! ✨
We’re excited to highlight three vendors bringing quality ingredients, mindful craftsmanship, and self-care essentials to the holiday market.

🖤 KQ Butta
Rich, clean, and sensitive-skin–friendly body care made with plant-based ingredients. Smooth textures and deeply hydrating formulas perfect for winter skincare and gifting.

💛 Love Balungi
Vegan, handcrafted beauty products made in small batches—featuring lip care, body butters, and natural skin essentials created with love and intention.

🤎 ScalpHelp™
Natural, nutrient-rich scalp and hair oils crafted to soothe, nourish, and support healthy hair growth. Designed for all textures, especially protective styles and sensitive scalps.

📍 One Brattle Square, Harvard Square (Old Eastern Bank)
📅 Dec 12-14
RSVP ➡️ https://csbbnholiday2025.eventbrite.com

Come shop, shine, and support Black-owned businesses this holiday season! ✨

12/07/2025

🎁 Holiday Black Business Pop-Up Vendor Spotlight 🎁
Luxfordable Eyewear | The Shine Brand | Maxine Lorenzo Designs

Get ready to shop unique pieces, bold designs, and handcrafted style at this year’s Holiday Pop-Up! ✨ We’re excited to highlight three amazing vendors bringing creativity, culture, and heart to the market.

🖤 Luxfordable Eyewear
Affordable, stylish, and sustainably made eyewear designed for all ages.

💛 The Shine Brand
An outdoor lifestyle brand inspiring people to explore—nature, their surroundings, and themselves. Built to empower you to shine boldly wherever you go.

🤎 Maxine Lorenzo Designs
Timeless, handcrafted women’s handbags made from vegan leather and stunning fabrics—plus elegant winter scarf sets perfect for gifting.

📍 One Brattle Square, Harvard Square (Old Eastern Bank)
📅 Dec 12–14
RSVP ➡️ https://csbbnholiday2025.eventbrite.com

Shop, celebrate, and support Black-owned small businesses this holiday season! ✨
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12/05/2025

🎁 Holiday Black Business Pop-Up Vendor Spotlight 🎁
Haitian Artisan Creation · Mystic Pharaoh

Experience rich tradition, bold craftsmanship, and meaningful artistry at this year’s Pop-Up! ✨
We’re excited to feature two remarkable vendors bringing cultural depth, handmade excellence, and unique holiday gifting options.

🖤 Haitian Artisan Creation
Handcrafted goods inspired by Haitian heritage—vibrant, skillfully made pieces that celebrate culture, creativity, and community.

💛 Mystic Pharaoh
Jewelry, accessories, and spiritual pieces designed with intention. Each item carries symbolism and artistry, perfect for thoughtful gifting this season.

📍 One Brattle Square, Harvard Square (Old Eastern Bank)
📅 Dec 12–14
RSVP ➡️ https://csbbnholiday2025.eventbrite.com

Come shop, connect, and uplift Black-owned businesses this holiday season! ✨