Scratch Marketing + Media

03/17/2020

Amazing to be part of it!

ProdPerfect fully automates the development and maintenance of browser-level end-to-end testing using live user data so your tests are consistently updated according to real user flows.

08/07/2017

We partnered with Kitewheel to test ABM using their customer journey technology, and achieved a 25% conversion rate with marketing leaders in North America. Read about what we tried and what we learned, here: http://bit.ly/2vf84C7

We recently harnessed Kitewheel’s novel customer journey technology for a test that achieved a 25% social conversion rate with one particular...

06/01/2017

Scratch Marketing + Media was once just an idea in the head of its principal and founder - Bulgarian-born and Boston-educated Lora Kratchounova. With an extensive career in all facets of marketing, Lora has gained the experience she needed to start her own agency. Read all about her journey, and what motivates her, here: https://scratchmm.com/meettheteam-lora/

05/08/2017

Join Lindsay Frey and Lora Kratchounova as they showcase best practices in piloting ABM. Register for the webinar on May 9th. https://goo.gl/lrdeuT

Learn what sales and marketing organizations must do to join forces and launch a true account-based approach to maximize pe*******on of target...

04/12/2017

​Content development for Account-Based Marketing quoted as a top challenge for 46% of marketers - is it for you? Get this new industry report to learn more. https://goo.gl/pqZIeu

The account-based approach to sales and marketing has gained significant traction among B2B organizations over the past few years. With the...

04/07/2017

Smart B2B companies turn to Account-Based Marketing and Sales development to achieve their revenue goals. Get our slide deck to learn how. https://goo.gl/lx0z0a

04/04/2017

Another exciting career opportunity with us: we are seeking a Senior Marketing Associate with 2 years of relevant experience and passion for tech marketing! Check out the job posting here: https://lnkd.in/daSH-FY

B2B technology marketing is all we do. So, the successful candidate will have a minimum of 2 years experience and passion for technology. ...

04/04/2017

The most recent ABM Weekly Digest is now available on the Scratch Marketing + Media blog. Get the latest news in account-based marketing & account-based funnel management http://bit.ly/2ovdf01

04/04/2017

How can Marketing and Sales act as a single team to win your dream customers? The answer: Account-Based Funnel Management. Learn how to do it right in this slide deck presented to the American Marketing Association. https://goo.gl/5ZQXbV

04/03/2017

Catch our Principal Lora Kratchounova teaching the AMA Boston Chapter the ABC's of ABM this Wednesday at NewCo Boston (presented by Mass TLC). Sign up below! http://sched.co/9ZjZ

View more about this event at NewCo Boston 2017

03/30/2017

Scaling B2B marketing efforts can be a struggle, but it's doable when you manage your buyer's funnel in an account-based way. Get our presentation to the American Marketing Association to learn how. https://goo.gl/tPA1Xs