Matt Sexton Media

02/16/2021

Cybersecurity is an area that's been ignored for far too long. Many companies have viewed investing in cybersecurity as an unnecessary expense. "We can't make money from it, it just takes money from us. What's the point in that?" is a refrain you would hear from many managers and executives, especially at smaller companies with limited resources. But we're in 2021, and cybersecurity breaches are too numerous to even list so I won't try....

Cybersecurity is an area that’s been ignored for far too long. Many companies have viewed investing in cybersecurity as an unnecessary expense. “We can’t make money from it, it ju…

02/12/2021

In a previous post, I weighed the worth of today's MBA. A lot has changed since then, like COVID-19 making the world a truly virtual one, where even top business schools are fully virtual or employing a hybrid face-to-face/virtual classroom setting. That has become a game-changer in how prospective students look at an MBA, but it wasn't unpredictable. The forces were well underway pre-pandemic, with schools putting more and more resources into their online programs, and many top-flight business schools who viewed themselves as being "above" virtual degrees have since joined the fray....

How the virtual MBA is disrupting the business school value proposition, and why it isn't stopping.

01/24/2019

With rising tuition costs and much higher numbers of degree holders, it's not such a simple question anymore.

You Be the Judge In a word, no, it isn’t. I will qualify that statement I promise. In a world where seemingly everyone and their mother has an advanced degree (my mother does not have an advanced degree) people can often feel compelled to pursue degrees just because everyone else has them. “I fe...

01/10/2019

How to deal with working remotely and creating an effective and clear policy (that is most importantly fair) will vary from company to company. I lay out the factors to consider: https://mattsextonmarketing.com/wp-admin/post.php?post=197&action=edit

01/04/2019

Home gym solutions Peloton and Tonal are the gyms of the future. But are they worth it today? https://mattsextonmarketing.com/2019/01/04/how-home-workout-solutions-tonal-and-peloton-are-the-gyms-of-the-future/

12/27/2018

New Year's resolutions are antiquated to say the least. Here's what you can do instead: https://mattsextonmarketing.com/2018/12/26/new-year-new-me/

12/20/2018

Is a ever necessary? Lookin' at you DunkinDonuts...

https://mattsextonmarketing.com/2018/12/19/when-a-re-brand-is-necessary/

12/11/2018

Recently, I got a chance to discuss , GE's struggles and leadership with former GE and Aetna exec and current healthcare advisor Ben Bulkley. Read here: http://ow.ly/wGrt30mWL6R

08/30/2018

See what negative keywords can do for your strategy.

When it comes to search engine optimization (SEO) a lot of time and effort is put into what keywords that companies and brands want their websites to show up for. Whether it be software, sporting goods or cleaning supplies, every industry has specific keywords that are necessary to show up for in or...

08/16/2018

Massachusetts and the northeast in general have a lot to thank MIT Sloan School of Management for...

Bruce Baron is a successful Boston-area entrepreneur that I’ve had the pleasure of meeting a few times while I was a lowly intern. VoiceFriend is located in the Boston area and was designed to allow seniors in various living situations (senior living, skilled nursing, hospice) to be more social as...

08/15/2018

Utilizing Media: How to make Facebook, LinkedIn and Twitter work for you.

Social media has been a buzzword for quite some time now in the digital landscape, but paid social is a newer concept. Everyone wants to know what they should be doing on the social platforms, and which ones they should or shouldn’t be using. I like to distill it down. There isn’t a wrong way .....

07/24/2018

The Papa John's controversy won't seem to die.

The Papa John’s controversy won’t seem to die. The initial shock came when founder and CEO John Schnatter was found to have used a racial slur (it starts with n) on a racial sensitivity…