Proper Orange

Proper Orange Proper Orange is comprised of a dozen business & technology experts who deliver company building as a service (CBaaS). You focus on your deliverable.

Proper Orange provides strategies and solutions that enable small & medium sized businesses to deliver value beyond their capacity as predicted by conventional planning methods. Each with years of C-level experience, the company’s principals never lost their passion for doing the work or the desire to delve into the nitty-gritty. The ultimate “one-stop shop” for building or scaling software-heavy

businesses, Proper Orange is where opportunity meets action. The principals handle the dirty work: architecting businesses, automating processes, solving problems, scaling operations, implementing solutions.

Interesting discussion about the economics of buying electricity, how to reduce peak demand charges, and the need to act...
11/12/2019

Interesting discussion about the economics of buying electricity, how to reduce peak demand charges, and the need to act for large electricity consumers for the sake of all commercial & industrial users.

The Economics of Modern Day Utility Companies And Why Demand Changes Exist

Companies that don’t have their own CMO. We are trying out a new product. If you know a company that needs help with onl...
08/31/2019

Companies that don’t have their own CMO. We are trying out a new product. If you know a company that needs help with online marketing, content generation, full campaigns, in short, a fully managed marketing experience that actually moves the needle, let us know. We will give a significant discount in order to get good feedback.

"Everyone loves collecting data, but nobody loves analyzing it later.” And as someone who has analyzed a lot of data abo...
02/06/2019

"Everyone loves collecting data, but nobody loves analyzing it later.” And as someone who has analyzed a lot of data about various things, let me tell you: being a data analyst is difficult and mostly unrewarding.

I don't mind letting your programs see my private data as long as I get something useful in exchange. But that's not what happens. A forme...

Email is back, baby.
01/21/2019

Email is back, baby.

Frustrated and fatigued by social-media challenges, businesses and others looking for an audience turn to an old standby.

The Rule of 40 and other metrics for SaaS growth.
12/31/2018

The Rule of 40 and other metrics for SaaS growth.

A framework for thinking about SaaS investments

All startups (not just AI startups) should stop feeling superior just because they build things quickly. Now the big pla...
12/24/2018

All startups (not just AI startups) should stop feeling superior just because they build things quickly. Now the big players can also go agile. For the longest time, the rule of competition was: The startup needs to achieve distribution before the enterprise is able to develop and launch a competing product through its thick layers of administration and bureaucracy.

The startups' advantages always used to be speed and agility. Now that the big players are getting faster, startups must shift their focus to stay competitive. In the end, the only true advantage is real innovation—and that takes time.

The changing dynamics of the industry have made it extremely risky to be an independent software vendor or a startup in the cloud and AI market.

Passion is contagious … so is not having it.
11/27/2018

Passion is contagious … so is not having it.

“The biggest concern for any organization should be when their most passionate people become quiet”. -Tim McClure All managers would like their teams to be more productive.

These guys call their bot Repairnator and have successfully tested it by allowing it to compete against human developers...
10/28/2018

These guys call their bot Repairnator and have successfully tested it by allowing it to compete against human developers to find fixes. “This is a milestone for human-competitiveness in software engineering research on automatic program repair,” they say.

The automated programmer, called Repairnator, wrote patches good enough to fool actual human engineers.

The tech visionaries’ predictions did not usher us into the future, but rather a future where they are kings.They promis...
10/26/2018

The tech visionaries’ predictions did not usher us into the future, but rather a future where they are kings.

They promised the open web, we got walled gardens. They promised individual liberty, then broke democracy—and now they’ve appointed themselves the right men to fix it.

Three recent books challenge the tech industry's myths of self-reliance and prescience.

Somebody in Australia has a good BS sensor."Blockchain is an interesting technology that would well worth being observed...
10/24/2018

Somebody in Australia has a good BS sensor.

"Blockchain is an interesting technology that would well worth being observed but without standardisation and a lot of work to come -- for every use of blockchain you would consider today, there is a better technology -- alternate databases, secure connections, standardised API engagement," Digital Transformation Agency chief digital officer Peter Alexander told Senate Estimates on Tuesday.

Hype driven by technology vendors looking to boost revenue, and not service providers that have found it useful, DTA says.

Address

686 Massachusetts Avenue
Cambridge, MA
02139

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm

Telephone

+16179553741

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