05/28/2026
"Transformational coaching" is killing your SEO.
I know. Brutal opener. Stay with me.
Most coaches optimize their website for the language they use in their brand book. Words like "transformational" and "holistic" and "soul-led."
Those phrases sound beautiful.... And they're invisible to Google.
Because nobody is typing "transformational coaching" into the search bar at 11pm when they're spiraling.
They're typing things like:
"anxiety coach for moms"
"life coach for women in their 40s"
"how to find a therapist in [their city]"
"career coach near me"
Real people search in real language. Specific. Sometimes a little desperate. Always to the point.
If your homepage is full of brand-book words and your blog posts (if you have them) don't target the actual phrases your clients use, Google has no idea who to send to you.
The fix isn't complicated. It's just a shift. Write for the search bar, not the brand board.
Comment "SEO" and I'll send you the full blog post that walks through how to find the right keywords for your coaching site.