01/25/2019
Part 7:
Contract printing was an avenue to be explored. With contract printing, the client handles the sales, the artwork, and the purchase of the shirts and Squeegee handles the production end of it. We acquired our first contract account – one we are still privileged to work with. We built a reputation for providing fast service, high quality work, and confidentiality for our clients. We were able to build our contract customer base and through them, we shipped orders throughout New England, and eventually throughout the United States and the Caribbean.
Several of our clients asked if we did embroidery, and we always had to regretfully say no. We finally decided that adding embroidery to the shop was a good path to take and we purchased a 12-head embroidery machine. This enabled us to offer full services to our contract and local customers. We expanded our client base and our work was featured in several national catalogs and chain stores. Unfortunately, we couldn’t take credit for any of this because it was produced for a contract customer. But we know who it was for and we are quite proud of that accomplishment! After several years, we decided to upgrade our embroidery equipment. The existing machine we had was able to embroider 12 items at one time, but all 12 heads had to embroider the same design. We opted to purchase single-head machines that gave us the flexibility to embroider different designs on each head. Everything went well until the summer of 2004…