02/08/2023
AI-generated content can be both a friend and a foe to SEO, depending on how it is used and implemented. Here are some considerations:
✅ Friend
Improved Efficiency - AI-generated content can help automate content creation, saving SEO professionals time and effort. It can generate large volumes of content quickly, which can be beneficial for SEO strategies that require a high volume of content, such as content marketing campaigns.
❌ Foe
Duplication and Uniqueness - AI models may generate content by pulling information from various sources, which can lead to duplicate or plagiarized content issues. Search engines penalize same content, so it's essential to ensure that AI-generated content maintains uniqueness and provides value to users.