09/17/2026
Your competitor just spent $5,000 on a billboard. Here's what you could do with that budget instead.
Let's talk real ROI: Traditional billboards average a 0.5% conversion rate and reach a broad, unqualified audience. That same $5,000 in digital marketing? You could run targeted campaigns that reach people actively searching for your services—with conversion rates 5-10x higher.
The data is clear: Modern business owners need modern marketing.
📊 Here's the breakdown:
• Billboard: Impressions, but no tracking
• Digital: Data-driven results you can measure daily
• Billboards: Same message to everyone
• Digital: Personalized messaging to the right person at the right time
At iM Agency, we help local and regional business owners shift their budgets to strategies that actually work. Your marketing dollars deserve better than hope—they deserve results.
Ready to maximize your ROI? Let's talk about where your budget should really go.