Wayward Creative

12/09/2025

From leaving the traditional path to building a life through creativity, travel, and storytelling- a peek into my world: entrepreneurship, travel, creative direction, and why I choose the unconventional route. Thank you Bold Journey for the feature.

Read the article here-

We caught up with the brilliant and insightful Rachael Dickhute a few weeks ago and have shared our conversation below. Rachael, we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with

11/18/2025

Producing a film in Nepal has given us moments of beauty that stop you in your tracks.
Every step has reminded me why we came here: to tell a story rooted in place, people, and perspective.
Grateful for this journey, this crew, and this country.

11/14/2025

Nepal reveals itself in fragments of saffron hues, worn textures, quiet offerings, and the rhythm of everyday life.

The colors of Nepal feel like their own language through textures, rituals, and moments that shape the world around our story.
These small details are the heartbeat behind grounding the film in the culture that shaped our young artist.

11/13/2025

Filming has officially begun for here in Nepal.
Wayward Creative is producing this short film directed by visionary following as he chases light, landscape, and meaning as a young plein-air painter in the Himalayas.
Grateful to be with this Production Crew- mcmullin

07/14/2025

In a world chasing speed and spectacle, the brands that last are the ones that move with intention.
They don’t pivot with every trend. They carve their path with purpose.
At Wayward Creative, we help you build something quieter, deeper, and far more enduring.
Because real momentum doesn’t need to be loud. It just needs to be aligned.

07/13/2025

“In a rush to be seen, we forget how to be felt.”
Cultivating resonance, showing up with intention, and building something people actually care about. That’s the shift.

05/30/2025

"We can just use what we have."

I’ve heard it a hundred times — and it almost always leads to more work, less impact, and campaigns that fall flat.

I wrote something about why pre-production is marketing, and how storytelling needs layers, not shortcuts.

Whether you're building a brand or producing content, planning with intention changes everything.

📖 Read it here: https://open.substack.com/pub/waywardcreativestudio/p/the-worst-sentence-in-marketing-we?r=4ngnop&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

05/19/2025

If you’re a small business owner, here’s the truth: your audience doesn’t want to be sold to—they want to connect.
Consumers today are intuitive. They can feel when something’s just a sales pitch. But what they will engage with is a story—especially one that feels real, consistent, and human.

In my latest Substack article, I break down why storytelling is the most overlooked (and most effective) strategy in modern branding—and how you can start using it right now to build community, trust, and lasting impact.

Read it here: https://waywardcreativestudio.substack.com/p/if-you-want-to-stand-out-stop-selling?r=4ngnop

05/13/2025

From Fortune 100 boardrooms to hands-on creative strategy, my path has been anything but traditional.

In this feature with VoyageLA, I share how I built Wayward Creative Studio, the lessons I’ve learned along the way, and why doing things differently has always been my greatest strength.

Read it here → https://voyagela.com/interview/inspiring-conversations-with-rachael-dickhute-of-wayward-creative-studio

05/12/2025

I've been traveling the world for 15 years—often solo, often while running my business remotely. Over time, I’ve learned how to build boundaries and business from anywhere in the world.

In my latest post, I’m sharing the marketing mindset that keeps me inspired (and productive) while traveling solo. From scheduling smarter to building global relationships over matcha or mezcal—this is how I balance creativity, freedom, and strategy on the road.

✨ If you’re a fellow creative entrepreneur, or just curious how I make it work, give it a read.
https://open.substack.com/pub/waywardcreativestudio/p/my-marketing-mindset-while-traveling?r=4ngnop&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
📩 Let me know your favorite place you’ve worked remotely!

05/06/2025

You don’t need a massive budget to run effective ads.

With the right strategy, $250 and two weeks can teach you everything you need to optimize future campaigns.

Learn how to set your ad spend, scale smart, and build real benchmarks without breaking the bank.

New article live on Substack! 📊
https://open.substack.com/pub/waywardcreativestudio/p/myth-big-ad-spend-nets-big-return-8ac?r=4ngnop&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

04/28/2025

If you're posting the same content everywhere, you're leaving opportunities (and engagement) on the table.
Each platform — and even each placement — has its own audience behavior.
Learn why smart brands customize both creative and captions across organic and paid content to maximize results.
New article up on Substack now. 📈

Why True Content Optimization Means Customizing for Every Platform and Every Placement