Asher - Words That Turn

04/07/2026

Most people aren't doing anything "wrong" with their marketing.

They're just doing the right things in the wrong order.

I wrote a guide walking through the 7 Layers of a Healthy Marketing System — a framework I wish I'd had when I was running my handyman business, wondering where next month's work was coming from.

If you've ever felt like you're throwing mud at a wall hoping something sticks, this one's for you. 👇

A complete guide for creatives, craftsmen, small startups, and experts who want simple, sustainable growth.

01/20/2026

I’m tired of seeing ads that try to manipulate coaches, creatives, and small business owners into purchasing their program by generating fear that if one doesn’t grab their thing now they’ll miss out on true success.

It’s like a rider holding out a carrot for its horse to get it moving in the direction the rider wants the horse to go. Only, the horse never actually gets the carrot.

Successful marketing isn’t in finding the right hack. Successful marketing happens in layers.

I write about it more in my first piece on The Marketing Machine:

Why most marketing advice creates anxiety—and what actually works instead.

01/02/2026

I've experienced firsthand the anxiety of not knowing how to grow my sales.

I used to own a handyman business doing minor home repairs and building on-site storage sheds. The hardest part wasn't the work, but making sure the work kept coming while also doing the work.

Later, I felt that pressure as an author. Everyone had advice on how to sell my book. But it felt like throwing mud at a wall to see what stuck.

It made me busy and wore me out. And I wasn't sure any of it was actually working.

Now that I've worked in marketing and understand what actually brings in customers, I wish someone would have shown me the process instead of trying to sell me some secret sauce.

You don't need another tactic to try. You need a system, putting all the tactics in the right order.

After spending the last five years helping creatives and small businesses move from scattered to a clear and effective system, I built The Marketing Machine™. It's a calm, systematic way to turn good work into sustainable revenue — the system I wish I had when I was doing good work and wearing myself out trying to market it.

Learn more here 👉

This is a placeholder description for the marketing machine

01/01/2026

Are you a creative or startup trying to make more money but tired of all the conflicting marketing advice thrown at you?

Me too! And I'd like to show you how to figure out what's most important for you to focus on right now when it comes to marketing your work so you can generate and scale sustainable revenue.

More coming soon!

03/28/2025

When it comes to building an effective and automated marketing process, the first step is having a product or service that actually meets people's needs and is delivered with care. Automated marketing is merely leveraging and amplifying word-of-mouth and nothing spreads faster via word-of-mouth than a product/service that works and good customer care.

07/11/2023

Many think AI allows them to work smarter instead of harder. But if that's they're engagement with AI, they'll be very frustrated. The goal should be to work smarter and harder. AI helps us do that.

Quality work will always require human interaction. If the goal is to not work hard, then you'll be out of work and dirt-poor. If you're willing to work hard, you'll always have a job, and if you can learn how to work smarter as you work hard, you'll be an invaluable asset to any company.

AI can do incredible things! You still got to know how to tell it what to do and that takes work. It takes learning skills and being able to communicate those skills to AI.

If you'd like to learn how to create good copy, whether you're writing it yourself or using AI to help you, like and follow this page for regular tips on creating clear copy that turns passive readers into active participants of your message.

03/07/2023

Okay, I targeted this toward those doing email marketing, but the truth is that this works for anyone seeking to get a response from those they are communicating to.

02/18/2023

People often write website copy in sections and don’t consider whether it carries a single flow-of-thought the whole way down the page. When they do this, they will miss pulling readers into their message.

02/17/2023

Don’t hype yourself. Let the testimonials or the products and services themselves do that.