Erik Shaw Digital Marketing

Erik Shaw Digital Marketing Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Erik Shaw Digital Marketing, Advertising/Marketing, Cape Elizabeth, ME.

02/12/2026

Marketing trends in a nutshell. Changing fast.

02/09/2026

02/06/2026

Fb ads are not always the ones seen at the big games.

02/04/2026

Follow this 3-step framework for a successful implementation.

Save this for your next martech build.

You have leads ready to buy right now. And you’re ignoring them. 😱Intent signals track behavior on your site. If someone...
02/03/2026

You have leads ready to buy right now. And you’re ignoring them. 😱

Intent signals track behavior on your site. If someone hits your pricing page 3 times in 2 days, they don’t want your newsletter. They want a solution.

AI flags these "raised hands" so you can jump in when it matters most.

💡 Action: Set up a behavior-based trigger in your CRM. If a lead hits a high-value page twice, send a personal email. Not a template. A real human check-in.

02/02/2026

If the tool doesn't talk to your stack, it's useless.

Choose for integration, not just the demo.

If you use AI to find the real questions your audience is typing into search bars, you don't have to "be creative".Don't...
02/01/2026

If you use AI to find the real questions your audience is typing into search bars, you don't have to "be creative".

Don't create demand. Fulfill it.

💡 Action: Type your niche into the TikTok search bar. See those autocomplete suggestions? Those are your next 3 videos.

Stop targeting "people interested in marketing." 🛑 That’s old news.​AI intent signals are the real game changer. They tr...
02/01/2026

Stop targeting "people interested in marketing." 🛑 That’s old news.

​AI intent signals are the real game changer. They track what people are doing RIGHT NOW, not just who they are.

​It’s the difference between a random guess and a warm lead.

​💡 Action: Check your In-Market segments today. Stop the broad interest targeting and go where the demand is.

To everyone saying tthe beach is "too crowded" for new players: I showed up today and had 100% market share. Sometimes y...
01/30/2026

To everyone saying tthe beach is "too crowded" for new players: I showed up today and had 100% market share. Sometimes you just have to enter the market when everyone else is hiding by the heater.

The fisherman looks to the lighthouse for a safe path to the shore.Likewise, in marketing, the destination is critical. ...
01/26/2026

The fisherman looks to the lighthouse for a safe path to the shore.

Likewise, in marketing, the destination is critical. Because visibility is worthless if you’re guiding people to the wrong destination.

01/25/2026

Ever click a link, realize it’s not what you wanted, and hit "back" immediately? That’s pogo-sticking. 📉 It’s a quiet rankings killer because it tells Google your site didn't help. Dropping the fix tomorrow. 🫡

01/25/2026

Most people think lighthouses only matter at night. But in digital marketing, you need to be visible when the sun is out, too.

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Cape Elizabeth, ME
04107

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