Erik Shaw Digital Marketing

02/12/2026

Marketing trends in a nutshell. Changing fast.

02/09/2026

02/06/2026

Fb ads are not always the ones seen at the big games.

02/04/2026

Follow this 3-step framework for a successful implementation.

Save this for your next martech build.

02/03/2026

You have leads ready to buy right now. And you’re ignoring them. 😱

Intent signals track behavior on your site. If someone hits your pricing page 3 times in 2 days, they don’t want your newsletter. They want a solution.

AI flags these "raised hands" so you can jump in when it matters most.

💡 Action: Set up a behavior-based trigger in your CRM. If a lead hits a high-value page twice, send a personal email. Not a template. A real human check-in.

02/02/2026

If the tool doesn't talk to your stack, it's useless.

Choose for integration, not just the demo.

02/01/2026

If you use AI to find the real questions your audience is typing into search bars, you don't have to "be creative".

Don't create demand. Fulfill it.

💡 Action: Type your niche into the TikTok search bar. See those autocomplete suggestions? Those are your next 3 videos.

02/01/2026

Stop targeting "people interested in marketing." 🛑 That’s old news.

​AI intent signals are the real game changer. They track what people are doing RIGHT NOW, not just who they are.

​It’s the difference between a random guess and a warm lead.

​💡 Action: Check your In-Market segments today. Stop the broad interest targeting and go where the demand is.

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01/30/2026

To everyone saying tthe beach is "too crowded" for new players: I showed up today and had 100% market share. Sometimes you just have to enter the market when everyone else is hiding by the heater.

01/26/2026

The fisherman looks to the lighthouse for a safe path to the shore.

Likewise, in marketing, the destination is critical. Because visibility is worthless if you’re guiding people to the wrong destination.

01/25/2026

Ever click a link, realize it’s not what you wanted, and hit "back" immediately? That’s pogo-sticking. 📉 It’s a quiet rankings killer because it tells Google your site didn't help. Dropping the fix tomorrow. 🫡

01/25/2026

Most people think lighthouses only matter at night. But in digital marketing, you need to be visible when the sun is out, too.