08/19/2020
TIL (today I learned) about USPS's Every Door Direct Mail mapping tool. If you've ever considered a direct mail campaign for your local business, this is a great place to start. It's a free tool, you just pay for postage, and it's so easy!
1. Go to https://eddm.usps.com/eddm/customer/routeSearch.action
2. Browse local postal routes, including demographic data from the US Census (like age, average income, and household size.)
3. Select desired routes.
4. Design and print mailers to advertise your business. (We can help you with that!)
5. Bring your mailers to the local Post Office, pay there, or online! (Flyers, postcards, and any flats under 3 oz are at a flat rate of $0.191 per piece!)
Maybe I'm late to the party, but I thought address leads would need to be purchased or collected organically. Thanks, USPS! This service is awesome for local restaurants, retail and home services! If you don't have a very narrow audience to be targeted, a local mail campaign could drive sales and build brand recognition.
We would love to help you design a beautiful mailer to attract local customers. Message us today to chat about direct mail marketing!