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Search Bomb, Carlisle, PA (2026)

09/02/2026

E104: What They're Not Telling You About Local SEO for Real Estate Agents

In this episode, I walk through new Apple Local Ads and the exact steps agents can take right now to do the things that most agents are not doing and dominate the competition on Google and AI.

🎧 LISTEN TO EPISODE 104...
https://open.spotify.com/episode/3HzyNR9IMmjHB3j0jr4q0Y?si=pqWpVFuZReGqc9zn_9Z4eQ

📖 READ ARTICLE...
https://searchbomb.com/hidden-real-estate-seo-secrets-and-apple-expands-services-to-local-businesses/

09/01/2026

The Secret Weapon No Agents Use: How to really set yourself apart on another level and get more mentions in AI.

By now, most of you are hip to what needs to be done with reviews and our Google Business Profile. And most now understand that much more time and effort needs to be put into our website. But there's still a part of local SEO that most real estate agents are missing.

This is the part that agents either don’t know about, or don't have the resources to pull off. And it’s the hardest. And some of the items have a cost associated with them. But if you do these things, it will really set you apart from the others. Very little agents do this part, making it a great opportunity.

Google (and by proxy AI) sees when people are interested in you on the internet. If people are interested in you and clicking on your stuff and spend time on your online properties (especially in a Chrome browser), then Google will see that people like you, so Google should show you to more people who are searching randomly for an agent. So we have to show Google that people like us and choose us by giving Google the signals it needs.

Google and AI also see when you have a strong local presence across the entire internet and on places that have local authority. Getting mentions and links in the right places can help solidify you to Google and AI, helping prove that you are the one to call.

Here are a few things you can do each week:

1. Get people to Google you specifically (Example: “Derek Bicksler, Realtor”) and then click on and spend time on your website and Google Business Profile. They could even like some images and reviews while they are there. Or click the call button and/or directions button.

2. Get people to search for “real estate agent near me”, find you in the list (do for Google Business Profile and Website), and click on you and spend time on those two things.

3. Get people to enter your website specifically into their Chrome browser (Example: “CarlisleHomeListingSpecialist.com”) and then spend time there scrolling, reading, and clicking on things.

To further build your authority, here are a few things that should be done for initial setup (and some will be recurring to keep them going):

1. Make sure all your online profiles are consistent with your Google Business Profile (name, contact info, what you do) and look great. And if the platform has reviews, make sure you have some and have a good rating there. Don’t sleep on other platforms. Google traditional cares about your standing across the internet for ranking you. And now with AI (Gemini, ChatGPT, or otherwise), the systems are definitely looking at your entire online presence.

2. Join Local Chambers, Business Organizations, Networking Groups, Pay for Better Business Bureau Accreditation, etc (in order to get your Name, Location, Profession, and Website link/url on their websites).

3. Sponsor Local Events (to get your Name, Location, Profession, and Website link/url on their website and possibly in the news coverage).

4. Guest article writing on other well ranking local sites (should include you as the author and your Name, Location, Profession, and Website link/url).

5. Do press releases when you do something press release worthy (should include your Name, Location, Profession, and Website link/url).

Generally be in the news and all over the place locally.

GET HELP WITH YOUR LOCAL SEO & AI VISIBILITY...
https://searchbomb.com/free-15-minute-discovery-call/

08/25/2026

Top 4 Places for Real Estate Agents to Get Reviews and Why:

Google isn't the only game in town when it comes to reviews. And even Google looks at your presence across the internet, not just your Google Business Profile. So we need to get reviews on platforms other than Google.

Below are four places you should get reviews and why. And you can access my full Local SEO Platforms List for Real Estate Agents here:
https://searchbomb.com/local-seo-platforms-list-for-real-estate-agents/

1) Google

Google is obviously the yellow pages of today and is still the biggest when it comes to reviews, local information, and searches. And it's defninitely the leader for getting leads as a direct result of reviews. And if you factor in that when people ask AI's other than Gemini for a real estate agent, they are using Google data as part of answering that question. So it's a no-brainer to have a Google Business Profile and put most of your reviews there. I don't think I have to explain or convince on this one very much.

Connects directly with the number one search ads platform. So if you want to run ads, having a lot of reviews directly on Google is a good thing for the conversion rate of your ads.

Though Google blocks some AI's from seeing all your Google Business Profile review information (mainly ChatGPT I believe. Claude has access.), you can ensure that AI's see all your hard earned Google testimonials by signing up for a couple aggregator sites like Experience.com and BirdEye. They pull in your reviews from multiple places (including Google), and they are big on SEO and want AI's and Google and all the crawlers to see their information, so the AI's can see your Google reviews via the aggregator sites that also display them. Properly setting up your reviews pages on your website can help with this and is highly recommended as part of any good reviews and reputation management strategy.

Learn more about the best ways to get reviews on Google here:
https://searchbomb.com/new-2026-weekly-best-practices-checklist-for-real-estate-agent-google-business-profiles-6-steps-to-google-business-profile-dominance/

2) Zillow

It's the largest industry site for real estate, so Google and AI's look at it and like to see you there and looking good.

In my experience, after Google, this is second place for the most leads directly as a result of reviews.

All the AI's will see it and include it with all your reviews when people ask for a Realtor in your area or ask AI about you specifically. Again, it's the biggest real estate industry site.

Apple Business Connect, Bing Places, and some other Business Directory services don't have their own review systems, so they pull in reviews from elsewhere. And they don't pull in Google Reviews (I think because Google blocks that from happening because it's their hard earned local data), so if you want to have reviews on Bing Places, Apple Business Connect, etc, you need to have reviews on other places. Zillow is one of the platforms they pull from.

Google will pull your Zillow reviews over and display them on your Google Business Profile along with your Google Business Profile Reviews as "Reviews from the Web":

3) Yelp

Most agents do not have any reviews here, and if they do, it's only a few. So to be the winner on this platform, it doesn't take much.

Google and all the AI's seem to love Yelp for whatever reason right now. They will include and cite it with all your reviews when people ask for a Realtor in your area or ask AI about you specifically.

Apple Business Connect, Bing Places, and some other Business Directory services don't have their own review systems, so they pull in reviews from elsewhere. And they don't pull in Google Reviews (I think because Google blocks that from happening because it's their hard earned local data), so if you want to have reviews on Bing Places, Apple Business Connect, etc, you need to have reviews on other places. Yelp is one of the platforms they pull from.

4) Facebook Business Page

It is consistently sited as one of the top platforms that consumers go to in order to vet a business. If someone searches for a specific business (a "branded search"), Facebook Business Pages are usually on page one of the results (assuming all their business information is consistent).

It's the only social platform that you can get reviews on that I know of. Other than LinkedIn recommendations (which I don't think gets registered by Google or AI's as "reviews") and Tik Tok (but that process is quite hard to accomplish (the Tik Tok review getting process as I know it... Someone has to post something and check in at your location/business, then they will be prompted afterwards to give a review if they want).

Connects directly with one of the top ads platforms (Meta). So if you want to run ads, having a lot of reviews directly on Facebook/Meta is a good thing for conversion rate of your ads.

As of right now, and as far as I know (if you know differently, let me know), there is no spam filter or blocking of reviews on Facebook like with Google, Yelp, etc. As long as someone has a Facebook profile, than can give a review and it will show up on the business's page. And though I've never given a review as one of my business pages before, that is also possible. So you get every review you get... no "She said she gave me a review, but I don't see it on my Google Business Profile".

Easier to get on Facebook. Post something on Facebook (linking to your Facebook Business Page's reviews section) asking for reviews... Since this is keeping them on the same platform, and they are already logged into and on the app, the barrier for them to leave a review is very low. And Facebook's algorithm is possibly less likely to supress your post because of linking to soemthing off the platform.

All the AI's will see it and include it with all your reviews when people ask for a Realtor in your area or ask AI about you specifically.

Apple Business Connect, Bing Places, and some other Business Directory services don't have their own review systems, so they pull in reviews from elsewhere. And they don't pull in Google Reviews (I think because Google blocks that from happening because it's their hard earned local data), so if you want to have reviews on Bing Places, Apple Business Connect, etc, you need to have reviews on other places. Facebook Business Page is one of the platforms they pull from.

Google will find these reviews and will also pull your Facebook Business Page reviews over and display them on your Google Business Profile along with your Google Business Profile Reviews as "Reviews from the Web":

Access my full Local SEO Platforms List for Real Estate Agents here: https://searchbomb.com/local-seo-platforms-list-for-real-estate-agents/

Get help with your Reviews:
https://searchbomb.com/free-15-minute-discovery-call/

08/06/2026

If you're an eXp agent and have a suspended Google Business Profile, make sure you complete this form they just put out: https://gbp.exprealty.com

With eXp being in support of Multi-Lists joining House Canary and Google's partnership to show homes for sale mobile ads with a feed from brokerages and MLS's (direct competition with zillow),

this makes sense that they would have a inside connection and dialogue with Google, and why eXp would care so much about it...

Agents have to have a Google Business Profile in order to run Local Services Ads. And right now, Local Services Ads (with "Buyer's Agent" turned on) is how you get leads from the new Google home ads.

So eXp obviously has a stake in their agents having Google Business Profiles in good standing so they can capitalize on the thing they are supporting.

And make sure you fill out the form correctly and thoroughly with any Case ID'S and your Customer ID. And in the notes explain what has occurred so far (suspended, appealed or not, requested additional review or not, etc).

I've been struggling with suspended eXp clients, so it's nice to know it wasn't just us!

LIST OF MULTI-LISTS THAT HAVE OPTED IN SO FAR:
[ per Gemini ]

- Bright MLS
- California Regional MLS (CRMLS)
- My State MLS (a nationwide MLS option for agents whose local MLS hasn't opted in yet)
- REcolorado
- San Diego MLS

Get help with your Google Business Profile or Local Services Ads...
https://searchbomb.com/free-15-minute-discovery-call/

07/29/2026

Most of you should now have access to adding some of your socials to Google Search Console.

This started rolling out a little bit ago, but more widely available now.

Platforms you can add…

Instagram
X
Tik Tok
YouTube

WHAT THIS MEANS...

You will be able to get performance data for when your social content (typically videos) are included in search results as an answer to a question.

Videos are increasingly being served up as answers to questions and used as sources for answers in both traditional search and AI search.

And we want to know when our content is being recommended.

Previously this was data was not available, so this new feature is awesome.

Very easy to SET UP...

1. Go to Google Search Console: https://search.google.com/search-console/
2. Click “Add Property”
3. Click on the Social Platform you want to connect
4. Log in and give access as prompted

And you can add multiple if you want... Like I added 4 of my YouTube Channels.

Once the data populates and we start getting some data, we can analyze and react with our content accordingly.

Get help with Google Search Console...
https://searchbomb.com/free-15-minute-discovery-call/

07/13/2026

If you've been seeing this in your profile for the last week or so, don't worry.

It's a wide spread glitch.

The reviews themselves have disappeared, but you can still see your number of reviews,

Hopefully gets fixed soon.

_______________
Get help with your Google Business Profile...
👇👇👇
SearchBomb.com

07/09/2026

A few months ago Google started enforcing the “Immovable Property” policy on Real Estate Google Business Profiles. Meaning, we can no longer post houses for sale or put our sold homes there (because you’re not allowed to put products that are “immovable” on there).

And, adding our services as products (like "Listing Services", "Buyer Agent Services", "Probate & Estate Services", etc) really isn’t what it’s meant for either. But since it makes our profile look prettier and reiterates what we do, I was still adding services as products and utilizing the products section that way.

So really, the Products section isn’t for us. (Then why have it there!?)

Now, I haven’t seen Services as Products getting rejected like with the immovable property ones recently; but instead, a different trend has begun to emerge over the last month+/-.

I’ve noticed that any profile dashboard that I go into that did not have any products added to their profile already, does not even have the “Edit Products” tab in the dashboard.

Other profiles that had products still have the tab and section and can add and edit.

So is the Products section on it’s way out altogether for real estate profiles? It would make sense. Not sure why it would be in the dashboard in the first place if it’s not meant for us. Just like the “Add more hours” that doesn’t apply to us.

Do you still have a products section on your profile? Are your products in good standing or “rejected”?

Get help with your Google Business Profile...
https://searchbomb.com/free-15-minute-discovery-call/

06/25/2026

💬 Messages in Google Business Profile are back! With "Handled by your AI Agent"!? Can't wait to see what that's all about.

In addition, it appears that the semi-new attribute for default messaging (I forget exactly what it was called now) in Edit Profile settings is now gone. (not to be confused with the "Chat" feature, which is still there)

NEED HELP?...
👇👇👇
SearchBomb.com

06/16/2026

"AI Real Estate Agent" is the #4 top search related to real estate agents so far in 2026.

And it's #2 in rising searches.

Other than being aware that consumers are looking for ways to transact without us,

we can capitalize on this for SEO by having a page or article on our website titled exactly that ("AI Real Estate Agent").

We can also use it as an oppotunity to tell consumers and AI that we're cutting edge agents who are more knowledgable than any other agents locally.

On this page, we are obviously not talking about how to sell a house with AI instead of a real estate agent.

We should talk about how we utilize AI in our processes to better serve our clients and do things other agents don't even know how to do.

We can highlight our AI savviness, while also reiterating the need for an actual human expert who knows how to properly use these tools.

It can also give you validity when your client is using AI. We should be more knowledgable about using AI for real estate transactions than they are.

If you're more knowledgable and show that you know exactly what's up, they will trust you over the AI they're consulting behind your back.

And they might even stop asking it altogether, because they know you're properly consulting it and are the master at using it, so they don't need to double check you.

GET HELP...
SearchBomb.com

06/15/2026

🇺🇸 Your July 4th Weekend Local SEO Checklist...

1. TELL GOOGLE YOU'RE OPEN

In your Google Business Profile, in the "Edit Profile" tab... Scroll down to "Special Hours" and make sure you tell Google that you're open with normal hours.

This is super important... On July 4th, if you have not done this, your profile will show essentially as "We're not sure if they are open" in red. Versus your competitors that told Google they are open will simply show as "Open" in green.
..Who do you think the potential clients will call?

As a best practice, for real estate agents, it's best to just be open every single day with consistent hours. Even Christmas, Easter, July 4th, whatever. Open every day until it becomes an issue, but I've never seen it be an issue. And guess what, if I get a lead call on Thanksgiving, I'll take it! Or I can just choose to not answer.

And lesser holidays when people are still going about their lives are even more important. Easter is a huge one too. I see a lot of action happen on Easter. I would just be open every day/365.

2. THINGS TO DO ARTICLE

If you create news and what's happening type content on your website already, a "Things To Do in Your Town for July 4th Weekend 2026: The Ultimate Guide to All the Events and Activities Happening in Your Town" article is great.

People are searching the internet for things to do, especially because July 4th weekend signals that the summer/hot weather and vacation season is now in full swing. Pools are open, camp grounds are open, events are happening, people are taking vacations, all schools are out for summer, etc.

3. PROMOTE YOUR ARTICLE

Email your list with the article (if you typically send that type of info). Only target the people who live in your area.

Promote the article on socials.

Generally try to drive some traffic to the article.

Submit article to Google Search Console for indexing.

Search Bomb

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