Reel Axis, Inc.

12/24/2024

🎄✨ Wishing you all a holiday season as cozy as a catnap and as joyful as a dog spotting a squirrel. Happy Holidays from all of us at Reel Axis! 🐾🎁

10/28/2024

When you’re trying to decide what type of content to create next, use this handy matrix.

It tells you what to make based on it being easy vs. hard and conversion vs. growth-focused.

10/21/2024

The best marketers know that the way to get someone to take action is to make them feel an emotion.

Mediocre marketers keep this surface level. They try to get their audience to feel basic emotions like happiness, sadness, or anger.

But marketing masters take things a step further.

They target precise emotions and then craft their messaging and content around that.

Here’s a cool graph that shows what you get when you combine basic emotions. Use this to help you drill down into more specific emotional targets. Then, try to draw these out of your audience.

10/14/2024

Ever wonder what it takes to truly understand your customers and optimize their experience? 🧐

A well-crafted Customer Journey Map is your answer! It’s more than just a diagram—it's a visual storytelling tool that helps businesses empathize with customer pain points, boost satisfaction, and ultimately drive revenue.

Check out this insightful article from HubSpot that dives deep into the 6 key stages of a customer journey map and learn how to create one that drives results: https://hubs.ly/Q02Qbm3c0

Customer journey mapping helps you keep track of customer touchpoints. Discover what a customer journey map is, how to create one, and best practices.

10/07/2024

Brands need to create videos that generate positive emotions like trust, hope, humor, or adoration. They should avoid evoking negative emotions like disgust, fear, anger, or anxiety.

According to DAIVID, this will help viewers develop a more positive brand sentiment.

Study companies that are already doing this well and then mimic them. As usual, you’ll be able to find more instances of B2C companies succeeding at this than B2B companies.

For example, the Olympics recently took place. Advertisements focusing on Olympic stories and athletes tend to be inspiring and aspirational. If you wanted to try and create a video that evokes similar emotions, you could study these 10 most emotionally engaging Olympics ads to get ideas. https://hubs.ly/Q02Qbn6s0

Discover the most emotionally engaging Olympics and get inspiration for your video content. Find out which ads have elicited intense positive emotions.

09/30/2024

Interest in the "science" of swag? 🧪 AKA freebies, tchotchkes, that stuff you leave with a bagful of every time you go to a conference.

Sendoso recently published a study explaining what types of swag items are the best. Since free swag is still prevalent in the B2B world, we found it pretty interesting.

Take a look at what they found https://hubs.ly/Q02Msj2B0

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our surve...

09/23/2024

Villain marketing is a major growth hack 😈

Choose something as your villain, then go after it in your marketing. Hard. The more cutthroat, the better.

We recommend choosing a concept or category to be the villain.

If your company makes a B2B sales tool, maybe your villain is the traditional sales cycle.

If your company deeply believes in content-first marketing, maybe the idea of old-school lead generation is your villain.

If you’re a cyber security company, maybe a lack of employee education about cyber risks is your villain.

If you’re selling a cold email tool, maybe bad/outdated data is your villain.

Use your marketing channels to fight the villain. Say why it’s terrible. Say why your way is better.

Over time, people will start to side with you. You’ll become the hero.

Quick disclaimer: there might be rare cases where you can pick a person as your villain, but be VERY careful doing this. It might drive some short-term engagement—after all, who wouldn’t stop and watch a fistfight playing out right in front of them? But it could damage your brand in the long term.

Most of that engagement will be fake, and you might end up looking like a bully. Nobody likes a bully.

If you want to give villain marketing a try, stick to attacking ideas, not people.

09/16/2024

When you’re reviewing your copy, read through it quickly out loud.

If you get…
😛 Tongue-tied
😴 Bored
🤯 Confused

your readers will have those issues too.

It’s your sign to keep editing and improving.

Plus, an added bonus: reading copy out loud makes it easier to catch typos. When you read silently in your head, your brain automatically corrects for errors, but reading aloud stops this.

Very frequently, I give writers (my students) the advice that they should read their work out loud while revising. I give this advice because it helps me to catch errors in writing, but I did not have evidence to back up my advice… until now.

09/09/2024

We recently came across this ad template and thought it was pretty good.

We’re all about testing outside-the-box ads that push the envelope of creativity. But often, simple and straightforward ads can get the job done.

If you’re ever feeling stuck or need to crank out a bunch of ads in a pinch, try using this template and see how it goes.

09/02/2024

Since time immemorial, B2B marketing has been focused on features and functionality 🔍

Today, that’s not enough. More and more marketers are finally recognizing the critical role of creativity and establishing emotional connections with buyers.

And more and more data is emerging to back this up.

LinkedIn recently partnered with MAGNA Media Trials on a study. Their goal was to uncover how creativity can help support both brand and bottom line growth.

The findings were fascinating (but not exactly surprising). Check them out and let us know your thoughts in the comments below 👇

New LinkedIn research, conducted in partnership with MAGNA Media Trials, shares what creative components drive better B2B ad performance on LinkedIn.

08/29/2024

Picture this 💭 the next time you host a webinar, you have a referral section at the bottom of your email promoting it. As a result, you get 5% more people registering for no additional work.

Or your team just spent six months building out a massive research report. You’re super proud of it. You email it out to your customers with a referral section at the bottom. Your cost to acquire the 200 extra downloads through the referral program was $0. The cost per download of the LinkedIn ad campaign you’re running for it is $65 each.

These are just two examples, but hopefully, you get the idea. The sky is really the limit when it comes to how creative you could get.

In most of the existing referral program examples we found, the programs offer promo items or tchotchkes (we admit we had to look up how the heck tchotchke is spelled 😂).

B2B brands could do this, too. But we’d recommend thinking bigger.

Companies could offer discounts on their customers' monthly subscriptions, free tickets to industry events, sponsorships at their annual conference, access to exclusive content, etc.

If someone refers you a subscriber who goes on to purchase your high-ticket B2B product/service, that would be a massive ROI for you!

Don’t be afraid to exchange more than some stickers or a t-shirt in order to acquire that referral.

08/27/2024

Staying ahead in the digital landscape means keeping a pulse on the latest trends in community management. Learn key trends shaping the future of online communities and how brands can adapt including:
🛠️ Emerging platforms and tools for community engagement
🤝 Strategies for fostering authentic connections
📊 The growing importance of data-driven community management

For community managers and digital marketers, this is a must-read to stay relevant and effective in building and nurturing online communities. https://hubs.ly/Q02Hn7MC0

Community management evolves alongside consumer preferences — dive in to the most recent trends to be aware of.