The MarketBuilding Team

The MarketBuilding Team World class marketing services from a San Diego location. We consistently provide Unique Marketing So

The MarketBuilding Team is a boutique ad agency providing street smart marketing, nuts & bolts tactics, and incredibly personalized and attentive service. Run by two former New York sales and marketing professionals, the agency was founded in 1996 and has a reputation for coaxing the best results from every message, every type of traditional and electronic communications vehicle, and every client they represent.

How I almost got scammed with my bookRecently, I came scarily close to getting scammed by someone pretending to be a boo...
06/20/2026

How I almost got scammed with my book

Recently, I came scarily close to getting scammed by someone pretending to be a book agent…because I wanted to believe I’d found a new resource for my clients.

Given how I’ve spent years warning readers about phony invention marketing firms, business services and scamsters offering to turn their cookbook into a movie on Netflix, the irony is not lost on me.

If you're a creative of any kind, take 3 minutes to see how you can avoid getting scammed. This problem is rampant, and there are LOTS of people out there intent on ripping you off.

Protect yourself in just 3 minutes!

https://thecoastnews.com/how-i-almost-got-scammed/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how dozens of other ways to improve your messaging and your bottom line in the time it took you to read this post.

https://amzn.to/4hoslft
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Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.


Why bracket your domain?A few years back a stranger impersonated me and tried to steal my clients out from under me. Her...
06/12/2026

Why bracket your domain?

A few years back a stranger impersonated me and tried to steal my clients out from under me. Her strategy was simple: buying domains that were painfully close to mine, then impersonating my agency.

A loyal client tipped me off and we headed her off ... but it easily could have been disastrous. Take 3 minutes to see how you can avoid this problem with your own business. Because regardless of what you sell, there's someone out there intent on corporate identity theft.

https://thecoastnews.com/the-importance-of-bracketing-domain-names/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how dozens of other ways to improve your messaging and your bottom line in the time it took you to read this post.

https://amzn.to/4hoslft
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Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.



Take

YOU'VE BEEN WARNED!Take the next 3 minutes to see how product placements work, how to make them a central part of your m...
06/04/2026

YOU'VE BEEN WARNED!

Take the next 3 minutes to see how product placements work, how to make them a central part of your marketing campaign, and why Disney is announcing their presence with at least one of their movies.

https://thecoastnews.com/youve-been-warned/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how dozens of other ways to improve your messaging and your bottom line in the time it took you to read this post.

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

My invitation to address Wee Pals Nursery School’s graduating class must have gotten lost in the mail.It’s the only logi...
05/28/2026

My invitation to address Wee Pals Nursery School’s graduating class must have gotten lost in the mail.

It’s the only logical conclusion I can come to for not seeing the class of 2026 off into the world today. Had it arrived, this is what I’d be telling them:

https://thecoastnews.com/to-this-years-graduating-class/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will teach you how to improve your marketing - and your bottom line - INSTANTLY!

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

“I’m thinking of having ChatGPT write my book.”It’s a comment I hear every few weeks, and if you’re seriously considerin...
05/20/2026

“I’m thinking of having ChatGPT write my book.”

It’s a comment I hear every few weeks, and if you’re seriously considering the option, I wish you success.

Before you proceed down this road, though, here are a few things you might want to first consider:

https://thecoastnews.com/the-great-ai-faq/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will teach you how to improve your marketing - and your bottom line - INSTANTLY!

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

Does anyone really care what you think? Reviews and testimonials on Yelp can be among the most powerful marketing tools ...
05/15/2026

Does anyone really care what you think? Reviews and testimonials on Yelp can be among the most powerful marketing tools for businesses of all kinds. Here are the 10 biggest benefits, and why you should build your online review portfolio:

https://thecoastnews.com/does-anyone-care-what-you-think/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how to improve your marketing - and your bottom line - INSTANTLY!

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

The moment that changed your kidYour favorite teenagers probably don’t bother reading newspapers, so do them a favor and...
05/08/2026

The moment that changed your kid

Your favorite teenagers probably don’t bother reading newspapers, so do them a favor and forward this column to them.

Because once again, Write Away Books has teamed up with The Coast News to create the Teen Writing Contest. This contest invites all 11th & 12th graders in North County to write an essay on the topic, “A moment that changed me.”

Take 3 minutes to get all the details.

https://thecoastnews.com/the-moment-that-changed-your-kid/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how to improve your bottom line in the time it took you to read this post.

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

Have you heard about the lipstick effect?People want to maintain their sense of self … especially in hard times. Because...
05/01/2026

Have you heard about the lipstick effect?

People want to maintain their sense of self … especially in hard times. Because brands that sell “affordable luxuries” often perform surprisingly well during recessions.

Here's the bottom line: buying a lipstick (when you can't afford a new car) is about maintaining one’s dignity, confidence and sense of normal life...despite external stresses.

Take 3 minutes to learn how to use this strategy to grow your own business.
https://thecoastnews.com/pay-attention-to-the-lipstick-effect/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how to improve your bottom line in the time it took you to read this post.

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

Like many other authors I carry a supply of my books in my car trunk — especially when I’m speaking at an event. But not...
04/23/2026

Like many other authors I carry a supply of my books in my car trunk — especially when I’m speaking at an event. But not everyone wants to buy at that moment, so I’ll happily hand out the books’ calling cards. It’s all part of my larger business philosophy of making it as easy as possible for someone to give me their money.

Take 3 minutes to learn how to sell more of your own books.
https://thecoastnews.com/does-your-book-have-business-cards/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how to write well, be entertaining, and will improve your bottom line instantly.

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

The gift that keeps on givingHowever you promote your business, some efforts will be more successful than others. Here's...
04/18/2026

The gift that keeps on giving

However you promote your business, some efforts will be more successful than others. Here's a 3-minute lesson on how to maximize your efforts - and your bottom line - without breaking a sweat.

https://thecoastnews.com/this-gift-keeps-on-giving/

Then after you read it, buy 5 MINUTES TO BETTER BRANDING. It will show you how to write well, be entertaining, and will improve your bottom line instantly.

https://amzn.to/4hoslft
----------------------------------
Learn how Rob and his team can help your book development efforts today. Reach him at www.writeawaybooks.com, at [email protected], or directly at 858-774-2420. Or access his syndicated newspaper marketing column at www.askmrmarketing.com.

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