BottomLine Marketing

02/12/2024

In addition, to the Super Bowl, there was a lot of sports news this weekend. Not only did consumers enjoy a exciting football game and some entertaining and compelling commercials, they bet - over $23 billion was bet legally (and not so much) by nearly 70 million adults - over 1/4 of all adults!
https://www.youtube.com/watch?v=pBHZA3o2H20
And slipping under the radar was a big announcement by Disney, Fox and Warner Bros. that they are launching a live sports streaming network in the Fall. Paramount (CBS) and NBC Universal are not part of it. See what I have to say during this week's Business Report KPBSKPBS BottomLine Marketing

SDSU marketing professor and co-founder of BottomLine Marketing, Miro Copic, breaks down the huge numbers for sports betting this Super Bowl weekend. Also, m...

02/12/2024

I cannot emphasize how huge February's job's report was. Not only did it exceed expectations by 100%, the December jobs report was revised upward by 100,000+. In Friday's Business Report (OK, posted a bit late but still very relevant), we dissect what this means for workers, business and the Fed.

https://www.youtube.com/watch?v=ZPiuoSMPgvU

Also, all music from Universal Music Group artists was removed from TikTok because of a contract dispute. Millions of TikToks were silent as these companies figure out a resolution. Stay tuned.

SDSU marketing professor and co-founder of BottomLine Marketing, Miro Copic, talks about the dispute between Universal Music Group and TikTok and the issues ...

02/12/2024

In a different twist of the standard interview to discuss this year's Super Bowl commercials, Marcella Lee, co-anchor of CBS 8 News in San Diego, came to Bottomline Marketing's co-founder Miro Copic's San Diego State University MBA branding class to ask the next generation of marketers (and consumers) about their assessment of this year's Super Bowl spots.

https://www.cbs8.com/article/news/local/super-bowl-commercials-advertisers-pay-big-for-viewers-attention/509-aad1a77b-613c-42d0-a3ed-43541fc619f8

This aired a day or two before the game! Wonderful perspectives and great take of how consumers feel about the ads. Marcella Lee BottomLine Marketing Fowler College of Business

With more than 110 million expected to tune in to Super Bowl LVIII, advertisers are shelling out $7 million for a 30-second spot in hopes of capturing viewers.

10/09/2023

The Friday Business Report focused on the blowout jobs report (and depending on the inflation report this week) makes almost certain that the Fed will raise rates sooner rather than later. And the largest national healthcare strike at Kaiser highlights many issues that have arisen since the pandemic and one of the reasons why wage growth has remained stubbornly high.

SDSU marketing professor and co-founder of BottomLine Marketing, Miro Copic, gives his commentary on where the strike by Kaiser health care workers fits into...

10/09/2023

All the agencies at the Agency Lounge at the Art of Marketing Conference - still smiling - after a productive day. Maybe we're all thinking about the drinks at the closing reception that was about to start in 5 minutes!

10/09/2023

I was privileged to head the AI panel at Friday's Art of Marketing Conference. The group panelists from San Diego's premier agencies - Ron Hadler from Red Door and Mark Newcomer from CourtAvenue as well as the head of San Diego State's AI Center Aaron Elkins and AI entrepreneur and GreatScale Ventures Managing Partner (and TedX Talk luminary!) Tyson McDowell. They kept the audience rapt with insightful and practical perspectives on AI and how it will impact business and marketing.

10/09/2023

The BLM Team Lidel, Miro and Danila with our friend, Annalisa Clements from TrueCare, at The Art of Marketing Conference in San Diego!

09/08/2023

It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example.

It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can

01/26/2023

SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.

SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.

06/06/2022

Looking for a competitive advantage built around highly skilled people who love working for your company and dedicate themselves to making it succeed? Try developing an employer brand that makes top talent want to work for you rather than your competitors.

Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are expecting strong or very strong growth, esp...

02/11/2021

Watch the Webinar: Employer Branding & Employee Experience in 2021 -

Bottomline Marketing Partner Steve Bellach and Catherine Mattice, owner of Civility Partners recently delivered an information-packed and insightful webinar on Employer Branding and Employee Experience in 2021.