12/05/2020
Don't talk about promo. Talk about brands.t says, "It's not your client's job to remember you. It's your job to be unforgettable." People don't care about logos. They care about brands that make them feel good. And your brand isn't your logo, your brand is what people feel about your company when they see your logo. The goal of marketing is to write your brand story and then figure out how to most effectively tell that story to the people that most need to hear it in a way that they won't be able to forget. The impression of a billboard is gone almost the moment you've driven past it and the next one is in sight. However, the power of a promotional products is their ability to stay in front of people all day long, every day. When you marry functional, useful, wantable, keepable, and desirable products with fun messaging printed on them, people begin to learn your brand story and fall in love with it. Those products then become constant reminders to the recipients of your products, your services, and also you. Promos done right, with intent and thoughtfulness, are basically like little hugs from your brand. And who doesn't love little hugs? 🙃
