Beacons Point

Beacons Point San Diego-based Video Production Company We're fortunate to be located in beautiful Carlsbad, CA.

We're an inbound marketing company delivering integrated campaigns and media solutions to generate and nurture qualified leads for our clients.

Are you a basecamp marketer? Our mission is to create an email that marketers WANT to read. We have a lot of fun creatin...
10/18/2022

Are you a basecamp marketer? Our mission is to create an email that marketers WANT to read.

We have a lot of fun creating this email and love seeing all the replies and engagement. If you want to join the group head here: https://bcnspnt.co/3Vrhgz3

We can't wait to see you there!

Do we have any Schitt's Creek fans? A negative buyer persona is a hypothetical sketch of one of these less-than-ideal cu...
10/17/2022

Do we have any Schitt's Creek fans?

A negative buyer persona is a hypothetical sketch of one of these less-than-ideal customers.

It measures the risk of certain customers and allows your company to focus on buyers who will help you flourish. They are the opposite of buyer personas, which you should have as well.

Negative buyer personas are similar to your buyer personas in a few ways; they can often share the same demographics, same company type, and a similar story. But where they differ may be their goals and challenges.

When crafting your negative buyer person, be sure to pay attention to which goals someone would want that you may not be able to provide. Whether they be unrealistic or not, a service you provide. A negative buyer persona is here to help you save time and money from potential clients that you may not be able to help in the way that they would like.

You should create your buyer persona before crafting a negative buyer persona. You want to know what you want before establishing what you don’t want.

We created a fake company that provides online retail products for consumers for these examples.

Please don’t use “as-is” for your business. David Rose is fictitious, and so is this example!

https://bcnspnt.co/3g5ZaCA

Be intentional within your sales process. Using the innovative tools at your disposal, you can automate your sales proce...
10/10/2022

Be intentional within your sales process.

Using the innovative tools at your disposal, you can automate your sales process, create lists and target specific accounts by size, industry, location, revenue, and more.

Chris Nault the founder of Growth Marketing Firm, is passionate about teaching you how to identify your ideal customer profile, cultivate growth, and make the most out of your marketing efforts.

Fill the gaps in your sales process by automating the process and taking the guesswork out of where your leads are coming from.

Join us October 25th at 11 AM PT

https://bcnspnt.co/3ytZXnc

Even though HubSpot and Salesforce can be seen as competitors many companies still use Salesforce as their central datab...
10/06/2022

Even though HubSpot and Salesforce can be seen as competitors many companies still use Salesforce as their central database or as their sales database, but the marketing teams use HubSpot. In this SDHUG, we will discuss some of the common pitfalls when integrating Salesforce and HubSpot.

https://bcnspnt.co/3V55WZd

10/03/2022

This episode is one that you DO NOT want to miss.

Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.

Eddie shares what has helped grow his mentality and what has helped him to allow himself to market Flex in such a personal way.

He says that B2B will always be H2H (Human to Human), and we love that mentality and the way he reverse engineers his marketing strategy.

If you loved this podcast episode as much as we did be sure to check out Eddie's podcast Flex & Friends Podcast, check it out here: https://bcnspnt.co/3Cn1NbS

https://bcnspnt.co/3xYcZJd

09/29/2022

Deciding what tool to use for your website is always a long process.

You need to think about cost and ease of use, as well as if it will be able to grow with your business.

In this episode, we will tackle the HubSpot vs. WordPress debate and determine which is best for your needs.

Stori and Alex go over which is best for setting up, marketing, maintence, cost and more!

Available on Apple Podcasts or wherever you get your podcasts.

https://bcnspnt.co/3SDEcsS

09/26/2022

On our latest episode of The B2B Growth Marketer Podcast, we have Jeff Lerner, the founder of a successful digital marketing agency Misnomer.

Jeff and Alex discuss some of the most overlooked aspects of marketing. Jeff has over a decade of digital marketing experience, which helps him identify a brand's why what, and how—setting himself up as the perfect person to help a brand achieve its goals.

Hearing his advice and insight into what brands could be doing to improve themselves was incredibly helpful.

Available on Podcasts or wherever you listen.

09/23/2022

Alex and Stori review their favorite sessions from INBOUND22 in our latest episode of The B2B Growth Marketer Podcast.

We always love how enthusiastic and informative Jay is; he shared some great data-based points that really stuck with us and we have been implementing. If you're interested in hearing about the other sessions we loved, listen to our latest episode out now!

Available on Apple Podcasts or where ever you listen.

https://bcnspnt.co/3BCzHaV

09/16/2022

Do you use email in your marketing strategy?

On our latest episode of The B2B Growth Marketer Podcast, Kyle Stout tells us that you should go through and do an audit of where people are at in your sales process.

Analyze what gaps can be filled by just adding emails to your follow-up process.

This is where you'll get a lot more of an immediate ROI because those people are already active in your sales process.

It was a treat to get to talk with Kyle. He shares some of his best practices and things to avoid if you're a small company starting out in email marketing.

The B2B Growth Marketer Podcast
Listen on Apple podcasts or wherever you get your podcasts.

09/14/2022

Should B2B marketers avoid Pinterest?

In this episode of The B2B Growth Marketer Podcast Stori and I talk about everything from Pinterest for B2B marketers, how to get more interaction and networking done through LinkedIn, is TikTok a space that B2B marketers could ever start marketing on, and some more information on our newsletter, The Marketer's Basecamp.

Listen to the full podcast on Apple Podcasts or wherever you get your podcasts.

We recommend a five-step process to build sophisticated buyer personas1️⃣ Choose which prospects or customers are most v...
09/13/2022

We recommend a five-step process to build sophisticated buyer personas

1️⃣ Choose which prospects or customers are most valuable for your business
The first step is to decide which type of customers and prospects are important to your growth and sustainability and yield the most lifetime customer value.
2️⃣ Get your team on board
Building buyer personas should be a team effort and include your sales team as well. Aligning marketing and sales goals is crucial for success.
3️⃣ Ask the right questions [open-ended questions]
To get inside the mind of your persona, you need to ask the right questions and gather the right data. These questions center around demographics, goals, challenges, research habits, and values.
4️⃣ Talk to a diverse and well-round sample of people who fit the profile
Your information gathering should also go beyond your network. Take advantage of local trade groups, referrals, or LinkedIn channels to locate others to interview that can contribute additional input.
5️⃣ Consolidate and document your findings in a Buyer Persona Report
A reliable buyer persona report template will standardize how everyone in your organization views your targeted prospects’ needs and desires.

We created a couple of examples (ungated) that you can use as an example to get started.
https://bcnspnt.co/3wZSnzS

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Carlsbad, CA

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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